---
title: "Now Open: Get a Taste of The Human Bean in Los Lunas, NM"
url: https://burnaze.com/article/9919af8f-ae10-4d77-b1f7-ff4b5cd0e1d7
source: "Franchising.com"
original_url: https://www.franchising.com/news/20240422_now_open_get_a_taste_of_the_human_bean_in_los_lunas_nm.html
category: "Coffee & tea"
industry: "Restaurants"
segment: "Coffee & tea"
topics: ["Development & multi-unit"]
published: 2024-04-22T12:00:00.000Z
modified: 2026-11-01T22:32:41.614Z
image: https://images.unsplash.com/photo-1568901346375-23c9450c58cd?w=1600&q=80&auto=format&fit=crop
---

# Now Open: Get a Taste of The Human Bean in Los Lunas, NM

**TL;DR:** The Human Bean has opened a new location in Los Lunas, New Mexico, offering specialty coffee, smoothies, and hot breakfast items. The location is owned and operated by local franchisee Keith Griego.

*originally published in Franchising.com on 2024-04-22. [Read the original](https://www.franchising.com/news/20240422_now_open_get_a_taste_of_the_human_bean_in_los_lunas_nm.html).*

## Story

NEW MEXICO - Baristas at The Human Bean will begin pouring coffee and other specialty beverages at 2680 Main Street NE beginning Saturday, April 20th. Customers are invited to come get a first taste of the drive-thru’s offerings, including specialty-grade coffee, real-fruit smoothies, whole-leaf teas, and hot breakfast items to-go.

Local owner of the new The Human Bean location, Keith Griego, says the staff looks forward to providing above-par products and exceptional customer service — all with a signature chocolate-covered espresso bean on top.

“We’ve got an excited team who have been training and preparing for this grand opening. We are not building a business in The Village of Los Lunas, we came to build a team of local people, that will then build the business that will serve this amazing community” says Griego.

With a reputation for cheerful baristas and sustainably sourced coffee, The Human Bean coffee company has grown from a single location in southern Oregon to a nationwide brand over the last 25 years. Drive-thru stands throughout the U.S. are primarily owned and operated by individual franchisees like Griego who have a passion for bringing “coffee with a smile” to their communities.

The Human Bean franchise CEO, Dan Hawkins, attributes the company’s growth to a community-minded mentality and treating everyone “like a kind human bean.” With quarterly charity donations and many smaller local initiatives, the company strives to make staff, partners, vendors, and customers feel valued.

Customers can join the feel-good vibes by participating in several fundraising events throughout the year, including the brand-wide Coffee for a Cure Day in October. All of The Human Bean drive-thrus participate in the fundraisers each year, and collectively raise hundreds of thousands of dollars for cancer prevention and treatment.

All of the money raised by the Los Lunas drive-thru location will stay in the community and be given to a local organization of the staff’s choosing.

Customers are invited to get a taste of what The Human Bean in Los Lunas has to offerfrom 5:30 am – 9:00 pm and can prepare for their visit by finding The Human Bean drink menu and Rewards App online.

With a passion for creating happy ‘Human Beans’, the company’s drive-thrus around the U.S. have established a reputation for friendly baristas, high-quality coffee, and innovative flavors. The Human Bean opened its first drive-thru espresso stand in Ashland, Oregon in 1998, and currently supports over 260 locations open or under development in 22 states.

## Entities

- Franchising.com (publication)
- Restaurants (sector)
- unit expansion (topic)
- new location (topic)
- franchisee (topic)
- The Human Bean (company)
- Dan Hawkins (person)
- Los Lunas (location)

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Originally reported by Franchising.com (https://www.franchising.com/news/20240422_now_open_get_a_taste_of_the_human_bean_in_los_lunas_nm.html). Summarized by Burnaze (https://burnaze.com/article/9919af8f-ae10-4d77-b1f7-ff4b5cd0e1d7).