---
title: "Forbes Recognizes songs for seeds’ Unique Concept and Drive for Growth"
url: https://burnaze.com/article/9939015a-dd8c-42f7-aa1d-1f3f99f4a1d9
source: "1851 Franchise"
original_url: https://1851franchise.com/forbes-recognizes-songs-for-seeds-unique-concept-and-drive-for-growth-2711567
category: "Education & Childcare"
industry: "Education & Childcare"
published: 2019-11-11T21:16:00.000Z
modified: 2026-11-01T02:31:23.615Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/ce1ca079d6129d3b21e6b535b2bcb0fe4281.jpg
---

# Forbes Recognizes songs for seeds’ Unique Concept and Drive for Growth

**TL;DR:** Forbes recognizes songs for seeds, a children's education program, for its unique concept and drive for growth, with a single location in Manhattan and a growing franchise. The program was born out of the founders' decision to export a part of the apple seeds brand to grow more locations.

*originally published in 1851 Franchise on 2019-11-11. [Read the original](https://1851franchise.com/forbes-recognizes-songs-for-seeds-unique-concept-and-drive-for-growth-2711567).*

## Story

**What once started as a single children’s play center in Manhattan, New York is now a franchise powerhouse.** **BodeTree CEO and Forbes contributor Chris Myers** **was a big fan of the songs for seeds brand before it became what it is today.**

**Formerly known as apple seeds, the children’s education program began gaining attention from many children and parents––even Chelsea Clinton.**

**“The concept is such a hit that I often wondered why there weren’t more apple seeds locations across the country,” said Myers. “Eventually my curiosity got the best of me, and I met up with the company’s founders to learn more.”**

**The founders of apple seeds, Allison and Craig Schlanger and Bobby Berna and Alison Qualter Berna, realized that there was a need for kid-friendly venues and decided to export a part of the brand in order to grow more locations. And the music program songs for seeds was born, which lead them to franchising.**

**“In the case of apple seeds, a direct growth-only strategy would have been too capital intensive and challenging to successfully pull off,” said Myers. “Fortunately, the team possessed the creativity and foresight to explore alternative paths to grow. Once they embraced franchising, they never looked back.”**

## Entities

- 1851 Franchise (publication)
- franchise growth (topic)
- Education & Childcare (sector)
- Forbes (company)
- education program (topic)
- unique concept (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/forbes-recognizes-songs-for-seeds-unique-concept-and-drive-for-growth-2711567). Summarized by Burnaze (https://burnaze.com/article/9939015a-dd8c-42f7-aa1d-1f3f99f4a1d9).