---
title: "Perk Up! Double Coins Week is Coming"
url: https://burnaze.com/article/99409ce6-608a-49c0-929e-3c5762bd8754
source: "Franchising.com"
original_url: https://www.franchising.com/news/20240325_perk_up_double_coins_week_is_coming.html
category: "Sandwich & sub"
industry: "Restaurants"
segment: "Sandwich & sub"
topics: ["Finance & M&A"]
published: 2024-03-25T12:00:00.000Z
modified: 2026-11-01T22:32:41.697Z
image: https://images.unsplash.com/photo-1560520653-9e0e4c89eb11?w=1600&q=80&auto=format&fit=crop
---

# Perk Up! Double Coins Week is Coming

**TL;DR:** Potbelly is doubling its Coin rewards for Perks Members during Double Coins Week. The event is part of the reimagined Potbelly Perks loyalty program, which launched in late January and rewards members faster than before.

*originally published in Franchising.com on 2024-03-25. [Read the original](https://www.franchising.com/news/20240325_perk_up_double_coins_week_is_coming.html).*

## Story

To thank Potbelly Perks members for their loyalty, Potbelly is doubling up its Coin rewards during Double Coins Week. Monday through Friday this week, Perks Members earn 2x coins on their entire order when they purchase a qualifying item. Potbelly has a different opportunity each day for Perks Members to earn double the amount of coins as they would typically for their purchases.

The daily Double Coins opportunities include:

- Monday, March 25: 2x coins with BIG Sandwich purchase

- Tuesday, March 26: 2x coins with Dream Bar or Cookie purchase

- Wednesday, March 27: 2x coins with Cup or Bowl of Soup, Mac & Cheese or Chili

- Thursday, March 28: Rookie Level Perks Members earn Double Coins with any purchase Pro and Boss Level Perks Members earn Triple Coins with any purchase

- Friday, March 29: 2x coins with any Shake purchase

**Why:** Potbelly wants to share the excitement of its reimagined Potbelly Perks loyalty program, which launched in late-January this year. Complete with a collection of all new benefits for loyal fans of the brand, the relaunched program rewards members faster than ever before, making more of the menu available for rewards redemptions and using bankable Coins in place of the brand’s former Points program.

For those new to Potbelly Perks, this is the perfect opportunity to join. By downloading the Potbelly app and signing up for a Potbelly Perks reward account, new members earn a free original-size sandwich after their first purchase of $5 or more. To sign up for the Potbelly Perks reward program, visit www.potbelly.com/perks.

**When:** Monday, March 25, 2024 – Friday, March 29, 2024

**Where:** All Potbelly locations

**How:** Order online at www.potbelly.com, the Potbelly App, or in-shop with scan

Potbelly Corporation is a neighborhood sandwich concept that has been feeding customers’ smiles for more than 40 years with warm, toasty sandwiches, signature salads, hand-scooped ice cream in creamy shakes, customized just the way customers want them. Potbelly promises Fresh, Fast & Friendly service in an environment that reflects the local neighborhood. Since opening its first shop in Chicago in 1977, Potbelly has expanded to neighborhoods across the country, with more than 340 company-owned shops in the United States.

## Entities

- Franchising.com (publication)
- Finance (sector)
- loyalty program (topic)
- menu items (topic)
- Potbelly (company)
- customer loyalty (topic)
- brand promotion (topic)
- rewards promotion (topic)
- Potbelly Perks (company)

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Originally reported by Franchising.com (https://www.franchising.com/news/20240325_perk_up_double_coins_week_is_coming.html). Summarized by Burnaze (https://burnaze.com/article/99409ce6-608a-49c0-929e-3c5762bd8754).