---
title: "Nation's Restaurant News: Cheesecake Factory focuses on value message"
url: https://burnaze.com/article/99cab35c-dea4-4f88-8668-0e51787bf8fe
source: "1851 Franchise"
original_url: https://1851franchise.com/nations-restaurant-news-cheesecake-factory-focuses-on-value-message-2703657
category: "Casual dining"
industry: "Restaurants"
segment: "Casual dining"
published: 2017-08-11T14:09:06.000Z
modified: 2026-11-01T04:12:07.581Z
image: https://1851franchise.com/_next/image?url=https%3A%2F%2Fnewimage.1851franchise.com%2Fcdn-cgi%2Fimage%2Fquality%3D85%2Cformat%3Dwebp%2Cwidth%3D1280%2Cheight%3D720%2Fstory%2FfeatureImage%2Fe4534dba96bbb3a8c603271eddb2d5515274.jpg&w=3840&q=75
---

# Nation's Restaurant News: Cheesecake Factory focuses on value message

**TL;DR:** The Cheesecake Factory has decided to forgo promotional deals and focus on emphasizing the value of their portion sizes and service. The brand's decision comes partly as a result of a net income loss in the second quarter.

*originally published in 1851 Franchise on 2017-08-11. [Read the original](https://1851franchise.com/nations-restaurant-news-cheesecake-factory-focuses-on-value-message-2703657).*

## Story

The Cheesecake Factory has decided to forgo promotional deals for the time being. According to a recent article in Nation's Restaurant News, the chain aims to shift its focus to emphasizing the value of their portion sizes and service.

According to the brand, marketing efforts will be conducted through social media, email and website content. The brand's chief financial officer, Matt Clark, said this is because these channels are effective in reaching the modern consumer.

The brand's decision to distance itself from promotional deals comes partly as a result of a net income loss in the second quarter. The company hopes a change in messaging will help turn this around.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- Nation's Restaurant News (publication)
- marketing strategy (topic)
- The Cheesecake Factory (company)
- value messaging (topic)
- promotional deals (topic)
- net income loss (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/nations-restaurant-news-cheesecake-factory-focuses-on-value-message-2703657). Summarized by Burnaze (https://burnaze.com/article/99cab35c-dea4-4f88-8668-0e51787bf8fe).