---
title: "Mashable: Facebook is Changing its Newsfeed—Again"
url: https://burnaze.com/article/99d18723-96bd-40d5-b3be-a151757d51e1
source: "1851 Franchise"
original_url: https://1851franchise.com/mashable-facebook-is-changing-its-newsfeed-again-5093
category: "Technology"
topics: ["Technology"]
published: 2016-06-29T17:12:31.000Z
modified: 2026-11-01T04:15:11.988Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/760b0651cfab892299b8d96f76a326d77395160629124131.jpg
---

# Mashable: Facebook is Changing its Newsfeed—Again

**TL;DR:** Facebook is changing its newsfeed algorithm to prioritize posts from friends and family over publisher posts. The change may affect media brands' ability to reach their audience on the platform.

*originally published in 1851 Franchise on 2016-06-29. [Read the original](https://1851franchise.com/mashable-facebook-is-changing-its-newsfeed-again-5093).*

## Story

That means when you visit Facebook on the web or on mobile, most of the stories and videos you see will be there because your Facebook friends have shared them, not because a company whose page you once "Liked" posted a story or update.

In his announcement about the change, Facebook's Adam Mosseri, vice president of product management and the News Feed, doesn't say publisher posts will be demoted because of the change, but the "friends and family come first" approach has clear implications: Since publishers (including *Mashable*) depend on Facebook for a significant portion of their audience, the change will affect media brands' ability to reach that audience.

For those brands, the News Feed change doesn't necessarily mean a decrease in engagement. It does, however, mean publishers will likely face renewed pressure to create content that is, above all else, "shareable." That would seem to favor entertainment-based stories and viral hits above more boring-but-important news such as public policy initiatives.

From a user perspective, the change means Facebook will be an even better place to discuss stories that your friends are already talking about. Facebook will also prioritize friends' posts you interact with the most — if you like (or, better yet, love) cat videos from your cousin every time you see them, they'll start to appear higher and higher in your feed over time.

## Entities

- 1851 Franchise (publication)
- General (sector)
- Facebook (company)
- social media (topic)
- user engagement (topic)
- newsfeed algorithm (topic)
- publisher posts (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/mashable-facebook-is-changing-its-newsfeed-again-5093). Summarized by Burnaze (https://burnaze.com/article/99d18723-96bd-40d5-b3be-a151757d51e1).