---
title: "Threshold Brands Launches Incentive Designed to Support Brokers/Franchise Consultants in Finding the Right Brand for Its Prospects"
url: https://burnaze.com/article/99f27ab4-a264-47dd-af05-458b284ea433
source: "1851 Franchise"
original_url: https://1851franchise.com/threshold-brands-launches-incentive-designed-to-support-brokersfranchise-consultants-in-finding-the-right-brand-for-its-prospects-2719837
category: "Franchisors"
industry: "Franchise Industry"
segment: "Franchisors"
topics: ["Finance & M&A"]
published: 2022-09-27T13:08:00.000Z
modified: 2026-11-01T01:34:51.183Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/26560642c1a5667f229fa4ee09b5753b1666.jpg
---

# Threshold Brands Launches Incentive Designed to Support Brokers/Franchise Consultants in Finding the Right Brand for Its Prospects

**TL;DR:** Threshold Brands launches an incentive program to support brokers and franchise consultants, offering referral fees of up to $50,000. The company has signed 75 franchise agreements in 2022, with one-third referred through franchise broker networks.

*originally published in 1851 Franchise on 2022-09-27. [Read the original](https://1851franchise.com/threshold-brands-launches-incentive-designed-to-support-brokersfranchise-consultants-in-finding-the-right-brand-for-its-prospects-2719837).*

## Story

Throughout 2022, Threshold Brands is upping the ante to franchise brokers and consultants, offering a best-in-class incentive to help drive awareness of the business, a 500-plus unit multi-brand franchisor of MaidPro, Men in Kilts, USA Insulation, Heating + Air Paramedics, Plumbing Paramedics, Granite Garage Floors, Pestmaster, Patio Patrol and Sir Grout. The incentive pays franchise consultants a $30,000 referral fee on the first unit signed by a new candidate, a $40,000 referral fee for the second new franchisee, and a $50,000 referral fee when a third candidate signs an agreement. Each additional territory purchased by a new franchisee brings a $20,000 referral fee.

This is valid for all brands under the Threshold Brands umbrella. However, the company is paying an increased referral fee of $50,000 for the first unit purchased by every new franchisee for USA Insulation, Sir Grout, Granite Garage Floors and Pestmaster.

- The incentive is designed to support brokers/consultants in finding the right brand for its prospects.
- The company sees the franchise broker community as an extension of its franchise development team.
- They believe the franchise broker community does a tremendous job at finding great candidates and building relationships with these future franchise owners.

Throughout 2022, Threshold Brands has signed 75 franchise agreements, one-third of which were referred through various franchise broker networks.

The company has also launched a franchisee-first financing offer in which franchisees pay 25% of the franchise fee upon signing and begin paying the remainder 1 month after they open their unit. In addition, the deferred fees will be paid back interest-free.

- This model eliminates a cash barrier for franchisees choosing to partner with their brands to achieve the dream of business ownership.
- It allows the franchisee to secure multiple units on day one, meaning they can start laying the foundation for a multi-unit/multi-brand portfolio.
- The model provides more cash flow flexibility for new franchise owners.

Threshold Brands is a holding company of a growing number of franchised service brands: USA Insulation, MaidPro, Sir Grout, Patio Patrol, Men In Kilts, Pestmaster Services, Plumbing Paramedics, Heating + Air Paramedics, and Granite Garage Floors.

## Entities

- 1851 Franchise (publication)
- Franchise Industry (sector)
- franchise development (topic)
- Threshold Brands (company)
- MaidPro (company)
- incentive program (topic)
- Sir Grout (company)
- Men In Kilts (company)
- Pestmaster (company)
- USA Insulation (company)
- Heating + Air Paramedics (company)
- franchise brokers (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/threshold-brands-launches-incentive-designed-to-support-brokersfranchise-consultants-in-finding-the-right-brand-for-its-prospects-2719837). Summarized by Burnaze (https://burnaze.com/article/99f27ab4-a264-47dd-af05-458b284ea433).