---
title: "Crunch Fitness Launches New Digital Platform Crunch+"
url: https://burnaze.com/article/99f3f45d-2dac-45bd-ac5c-54702de09927
source: "Franchising.com"
original_url: https://www.franchising.com/news/20230207_crunch_fitness_launches_new_digital_platform_crunch.html
category: "Gym & HVLP"
industry: "Fitness"
segment: "Gym & HVLP"
topics: ["Technology"]
published: 2023-02-07T12:00:00.000Z
modified: 2026-11-01T01:04:03.498Z
image: https://images.unsplash.com/photo-1571902943202-507ec2618e8f?w=1600&q=80&auto=format&fit=crop
---

# Crunch Fitness Launches New Digital Platform Crunch+

**TL;DR:** Crunch Fitness launches a new digital platform, Crunch+, offering on-demand and live-streamed workouts. The platform includes over 200 total videos, including 50 brand-new workouts at launch.

*originally published in Franchising.com on 2023-02-07. [Read the original](https://www.franchising.com/news/20230207_crunch_fitness_launches_new_digital_platform_crunch.html).*

## Story

Crunch+ brings to life Crunch's expertise in creating "Entertainment Fitness." Workouts include Crunch's most popular virtual classes, such as HIIT, sculpt, yoga, Cardio Tai Box, stretching, Pilates, and meditation. Unique to Crunch+, the platform includes episodic content that follows a storyline format allowing users to build upon new skills week by week. With new content added weekly, subscribers can work out with a professional team of instructors, some of whom they may recognize from their own Crunch gyms: real people, real trainers, and real sweat.

"We felt it was time to elevate our online platform while keeping it the best value in streaming workouts," said Jim Rowley, Worldwide CEO of Crunch Fitness. "Crunch+ builds upon what we learned from our streaming platform, Crunch Live, and the early days of pandemic-driven remote workouts."

Users can experience Crunch at home or on the go with a digital library. But Crunch+ also complements the in-gym experience. With Crunch+, Crunch members can go beyond traditional group fitness classes by taking on-demand or live-streamed workouts, machine or exercise demonstrations to the gym floor, or cycling content to the Ride studio. "When we were developing content for Crunch+, we wanted to crunchify our most popular workouts as unique, fun alternatives or enhancements for our users' gym routines," said Marc Santa Maria, National Vice President of Group Fitness at Crunch Fitness.

There are over 200 total videos, including over 50 brand-new, on-demand workouts at launch that are unique to Crunch+. Some of these include:

- **Abs, Thighs & A Kik**i will have you join Freeda Kulo and M&M as they 'spill the T' and discuss the latest in pop culture, hot gossip, and everything in between. Users can join in on the pop culture conversation with #KikiWithCrunch.

- **Barre Bootcamp Biotches** for a graceful yet grueling ballet-inspired workout.

- **House of Sakti** dynamic for a high-energy cardio, strength, and awareness class that engages both the mind and body.

- **Rainbow Meditation & Abs** for an alternative to traditional meditation.

- **Road Trip** for a motivational and meaningful indoor cycling adventure. Users can select one of the four "Riders" to lead the session – or they can choose a longer road trip with the whole crew of Marc, Brookelyn, Jess, and Eric.

- **Ruff Yoga** for pet owners to work out with their pups.

- **Yoga Mamas & Papas** for the kiddos! Grab your little one and meet Carole, her son Ameri and granddaughter Jess for a family-friendly yoga session.

## Entities

- Franchising.com (publication)
- Fitness (sector)
- Crunch Fitness (company)
- Crunch (company)
- Jim Rowley (person)
- digital platform (topic)
- fitness streaming (topic)
- on-demand workouts (topic)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20230207_crunch_fitness_launches_new_digital_platform_crunch.html). Summarized by Burnaze (https://burnaze.com/article/99f3f45d-2dac-45bd-ac5c-54702de09927).