---
title: "Zaxby’s Queues Up Curated SoundCloud Playlist Of Ambient Restaurant Noise"
url: https://burnaze.com/article/9aa8f1fc-55b2-49a6-aefe-f217812ff3a2
source: "Franchising.com"
original_url: https://www.franchising.com/news/20200427_zaxbyrsquos_queues_up_curated_soundcloud_playlist_.html
category: "Restaurants"
industry: "Restaurants"
published: 2020-04-27T12:00:00.000Z
modified: 2026-11-01T04:09:24.047Z
image: https://imgs.franchising.com/brands/social/zaxbys.jpg
---

# Zaxby’s Queues Up Curated SoundCloud Playlist Of Ambient Restaurant Noise

**TL;DR:** Zaxby's created a custom SoundCloud playlist of ambient restaurant sounds to bring its dine-in experience to home-bound fans during the pandemic. The playlist features music and sounds dedicated to different dayparts and allows listeners to create their own dialogue.

*originally published in Franchising.com on 2020-04-27. [Read the original](https://www.franchising.com/news/20200427_zaxbyrsquos_queues_up_curated_soundcloud_playlist_.html).*

## Story

“In the midst of shelter-at-home mandates and social-distancing recommendations, many of our customers are missing the familiarity of Zaxby’s authentic dining experience,” said Zaxby’s CMO Joel Bulger. “We want brand fans to be able to close their eyes and imagine they’re in our restaurants with their families and friends.”

The Zaxby’s SoundCloud playlist features music dedicated to four popular dayparts (lunch, dinner, late night and Sunday) complete with appropriate ambient noise and dialogue. The fifth track is purely ambient sounds, allowing listeners to create their own dialogue. Loyal fans of Zaxby’s will recognize familiar sounds like orders being called out, the fizz of a Coca-Cola Freestyle Machine (which includes beloved pellet ice pouring out), sauce packs being opened and more.

Zaxby’s recently launched a new menu option specifically designed to meet the needs of families sheltering at home. Zax Family Packs include 20 Chicken Fingerz or 30 boneless wings with shareable sides to feed four people at a value price point of $24.99, available at participating locations while supplies last. Delivery prices and fees may vary.

An alternative to fast food, Zaxby’s serves fresh, prepared-at-order, hand-breaded Chicken Fingerz and wings made in a variety of nine sauces. The menu also features four Zalads and eight sandwiches along with complementary Shareables including Fried White Cheddar Bites, Tater Chips, Spicy Fried Mushrooms, and, for a limited time, Fried Pickles.

Zaxby’s has over 900 locations in 17 states, which will likely reopen in waves, pursuant to state and federal guidance, so the playlist will be the next best thing for many customers for several more weeks.

Founded by childhood friends Zach McLeroy and Tony Townley in 1990, Zaxby's is committed to serving delicious chicken fingers, wings, sandwiches and salads in a fun, offbeat atmosphere where customers are considered friends. Zaxby’s has grown to more than 900 locations in 17 states and is headquartered in Athens, Georgia. For more information, visit zaxbys.com.

Zaxbys is a fast-growing QSR brand specializing in the highest quality chicken and sides. Established in 1990 in Statesboro, Georgia, the company pioneered the concept of serving chicken tenders as an entrée, a novel idea at the time.

## Entities

- Franchising.com (publication)
- Restaurants (sector)
- Zaxby's (company)
- Coke (company)
- pandemic response (topic)
- menu options (topic)
- qsr brand (topic)
- brand marketing (topic)
- ambient sound (topic)

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Originally reported by Franchising.com (https://www.franchising.com/news/20200427_zaxbyrsquos_queues_up_curated_soundcloud_playlist_.html). Summarized by Burnaze (https://burnaze.com/article/9aa8f1fc-55b2-49a6-aefe-f217812ff3a2).