---
title: "Silicon Valley Business Journal: San Jose’s Famous Sub Shop Debuts Togo’s 3.0 While Finding Ways To Improve Customer Service"
url: https://burnaze.com/article/9aed2d1d-670b-4997-83ce-3e2e070397b2
source: "1851 Franchise"
original_url: https://1851franchise.com/silicon-valley-business-journal-san-joses-famous-sub-shop-debuts-togos-30-while-finding-ways-to-improve-customer-service-2717463
category: "Sandwich & sub"
industry: "Restaurants"
segment: "Sandwich & sub"
topics: ["Development & multi-unit","Operations"]
published: 2021-12-14T18:13:00.000Z
modified: 2026-11-01T01:42:42.513Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/6178b5b94fdc7e13e5bea031d1df643d2835.jpg
---

# Silicon Valley Business Journal: San Jose’s Famous Sub Shop Debuts Togo’s 3.0 While Finding Ways To Improve Customer Service

**TL;DR:** Togo's, a West Coast sub shop, debuts its new approach to sandwich-making, focusing on a blend of lunch and dinner business and weekend sales. The brand plans to expand in California over the next five years, with potential expansion to other territories.

*originally published in 1851 Franchise on 2021-12-14. [Read the original](https://1851franchise.com/silicon-valley-business-journal-san-joses-famous-sub-shop-debuts-togos-30-while-finding-ways-to-improve-customer-service-2717463).*

## Story

For Togo’s 50th Anniversary, the Silicon Valley Business Journal celebrated the west coast’s favorite sub shop with a cover story revealing the brand’s new approach to sandwich-making.

“We’re looking for sites that have a good blend of lunch and dinner and weekend business. Historically, I think our focus was more on the lunch business,” said Togo’s Director of Franchise Sales and Real Estate John Dyer . “We were trying to center around large office communities, but there wasn’t much nighttime and weekend business in those markets. We’re looking for a good blend of daytime population, but also residential in the area so that we can pull from those folks at night and on weekends.”

Over the next five years, Togo’s main focus of the expansion will be airtight on California, but that’s not to say the famous toastery won’t eye other territories.

“We get a lot of folks that grew up in the Bay Area or another area of California and they find themselves in Boise or Las Vegas or Phoenix, and they’re shocked to find out that the Togo’s isn’t there because they grew up with it,” said Dyer.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- unit expansion (topic)
- customer service (topic)
- TOGO'S (company)
- menu strategy (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/silicon-valley-business-journal-san-joses-famous-sub-shop-debuts-togos-30-while-finding-ways-to-improve-customer-service-2717463). Summarized by Burnaze (https://burnaze.com/article/9aed2d1d-670b-4997-83ce-3e2e070397b2).