---
title: "Big Whiskey's American Restaurant & Bar Launches New Prototype Featuring “Whiskey’s Yard” Outdoor Experience"
url: https://burnaze.com/article/9afe0e87-7b64-410a-8c75-8d2257d42ebc
source: "Franchising.com"
original_url: https://www.franchising.com/news/20241205_big_whiskey39s_american_restaurant__bar_launches_new_prototype_featuring_wh.html
category: "Restaurants"
industry: "Restaurants"
topics: ["Development & multi-unit","Operations"]
published: 2024-12-05T12:00:00.000Z
modified: 2026-10-31T19:54:59.756Z
image: https://images.unsplash.com/photo-1554469384-e58fac16e23a?w=1600&q=80&auto=format&fit=crop
---

# Big Whiskey's American Restaurant & Bar Launches New Prototype Featuring “Whiskey’s Yard” Outdoor Experience

**TL;DR:** Big Whiskey's American Restaurant & Bar has launched a new prototype featuring 'Whiskey's Yard', an outdoor experience with games and a walk-up bar. The new prototype aims to provide a unique dining experience that blends food, beverages, and entertainment.

*originally published in Franchising.com on 2024-12-05. [Read the original](https://www.franchising.com/news/20241205_big_whiskey39s_american_restaurant__bar_launches_new_prototype_featuring_wh.html).*

## Story

With the popularity of eatertainment on the rise, consumers are increasingly seeking unique dining experiences that blend food, beverages, and entertainment into one seamless outing. According to recent industry reports, 65% of diners prefer experiential dining options over traditional restaurant visits, with outdoor spaces and game areas emerging as highly desirable amenities. This demand for eatertainment is particularly strong among Millennials and Gen Z, who are prioritizing social spaces and interactive dining experiences when choosing where to eat and gather with friends.

The Whiskey’s Yard offers guests a relaxed yet vibrant setting, this outdoor area is ideal for groups, families, and sports enthusiasts alike. Equipped with an assortment of games, including cornhole and giant Jenga, as well as large screens for sports viewing, Whiskey’s Yard is designed to encourage guests to stay and socialize long after their meal.

“We’re very excited to launch this new Whiskey’s Yard prototype,” said Austin Herschend. “Guests loved having a dedicated outdoor space where they could enjoy the energy of a Big Whiskey’s experience while also relaxing and having fun with friends and family. We’re confident this prototype will appeal to a broad demographic, providing an enhanced dining experience that will make every visit memorable.”

Big Whiskey’s is committed to continuing its mission of delivering exceptional food, service, and experiences. With the launch of the new Whiskey’s Yard prototype, the restaurant group demonstrates its dedication to innovation and customer satisfaction by responding to evolving dining trends and offering more of what today’s guests crave.

## Entities

- Franchising.com (publication)
- unit expansion (topic)
- Multi-Unit (sector)
- restaurant design (topic)
- Austin Herschend (person)
- eatertainment (topic)
- outdoor dining (topic)
- Big Whiskey's American Restaurant & Bar (company)

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Originally reported by Franchising.com (https://www.franchising.com/news/20241205_big_whiskey39s_american_restaurant__bar_launches_new_prototype_featuring_wh.html). Summarized by Burnaze (https://burnaze.com/article/9afe0e87-7b64-410a-8c75-8d2257d42ebc).