---
title: "East Coast Wings + Grill Hires VP of Marketing, Ashley Mitchell"
url: https://burnaze.com/article/9b00b2b4-8d2c-437e-96c9-f943c91c45d4
source: "Franchising.com"
original_url: https://www.franchising.com/news/20240416_east_coast_wings__grill_hires_vp_of_marketing_ashley_mitchell.html
category: "Restaurants"
industry: "Restaurants"
topics: ["Marketing","People"]
published: 2024-04-16T12:00:00.000Z
modified: 2026-10-31T20:03:43.644Z
image: https://images.unsplash.com/photo-1568901346375-23c9450c58cd?w=1600&q=80&auto=format&fit=crop
---

# East Coast Wings + Grill Hires VP of Marketing, Ashley Mitchell

**TL;DR:** East Coast Wings + Grill has hired Ashley Mitchell as Vice President of Marketing, bringing decades of consumer marketing experience to the role. Mitchell's efforts will support the company's long-term growth plans.

*originally published in Franchising.com on 2024-04-16. [Read the original](https://www.franchising.com/news/20240416_east_coast_wings__grill_hires_vp_of_marketing_ashley_mitchell.html).*

## Story

Mitchell brings with her an extensive background in marketing and communication – having held several positions where she was responsible for creating and driving marketing strategy, overseeing the growth of the business through consumer marketing and communication, contributing to overall strategic planning as part of company executive leadership teams, and executing high-profile events. Her experience with The Walt Disney Company and several franchises in industries including youth enrichment, home services, beauty concepts, QSR and B2B services led to recognition as a leader in the franchise industry.

Mitchell’s efforts will support the company’s long-term growth plans. In addition, Mitchell will be focused on bringing meaning and connection to the East Coast Wings + Grill brand and telling its story while building and developing her marketing team to be the best in the industry.

In addition to Mitchell’s hiring, ECW+G also hired a multi-unit manager for the brand’s corporate locations and a franchise business coach with 32 years of experience in the field.

“For years, I’ve admired what Sam and the team have built at ECW+G,” said Mitchell. “I’m thrilled to join the brand as we head into this next level of growth. We have a strong foundation and reputation in the communities we serve, and I look forward to continuing to elevate that in the years to come.”

## Entities

- Franchising.com (publication)
- Restaurants (sector)
- franchise growth (topic)
- executive hiring (topic)
- marketing leadership (topic)
- East Coast Wings + Grill (company)
- Walt Disney (company)
- Ashley Mitchell (person)

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Originally reported by Franchising.com (https://www.franchising.com/news/20240416_east_coast_wings__grill_hires_vp_of_marketing_ashley_mitchell.html). Summarized by Burnaze (https://burnaze.com/article/9b00b2b4-8d2c-437e-96c9-f943c91c45d4).