---
title: "Rusty Taco Introduces the Acapulco Fish Taco for a Limited Time"
url: https://burnaze.com/article/9b28ad7d-00d1-407a-9566-b99ecf433b99
source: "Franchising.com"
original_url: https://www.franchising.com/news/20200225_rusty_taco_introduces_the_acapulco_fish_taco_for_a.html
category: "Mexican"
industry: "Restaurants"
segment: "Mexican"
topics: ["Marketing"]
published: 2020-02-25T12:00:00.000Z
modified: 2026-11-01T22:33:27.268Z
image: https://images.unsplash.com/photo-1504674900247-0877df9cc836?w=1600&q=80&auto=format&fit=crop
---

# Rusty Taco Introduces the Acapulco Fish Taco for a Limited Time

**TL;DR:** Rusty Taco introduces the Acapulco Fish Taco for a limited time, inspired by founder Rusty Fenton's love of authentic Mexican cuisine. The brand is offering two new margaritas, the Raspberry Margarita and the Top Shelf Topo-Rita, alongside the new taco.

*originally published in Franchising.com on 2020-02-25. [Read the original](https://www.franchising.com/news/20200225_rusty_taco_introduces_the_acapulco_fish_taco_for_a.html).*

## Story

Rusty Fenton, the founder of Rusty Taco, loved to eat and travel. During one of his trips, Rusty tried fish tacos on the wharf after a day of deep-sea fishing in Acapulco, Mexico. From that first bite, he was hooked. Rusty would later point to those authentic, flavorful fish tacos as a meal that sparked the vision of what he wanted to offer at Rusty Taco.

*“Rusty always loved the authentic flavors of street tacos in Acapulco. In honor of that, we’re proud to unveil the new Acapulco Fish Taco with a housemade avocado crema.”* **- Denise Fenton, Brand Director of Rusty Taco**

The Acapulco Fish Taco is a fresh take on Rusty Taco’s popular fish taco, with grilled or tempura-battered fish topped with avocado crema, then covered in with coleslaw, pico de gallo and a fresh avocado slice inside a warm flour tortilla.

Joining the Acapulco Fish Taco on the seasonal menu are two new margaritas: the Raspberry Margarita and the Top Shelf Topo-Rita. The Raspberry Margarita is loaded with the delicious flavor of sweet and sour raspberry, then finished off with a sugar rim and a lime wedge. Given the popularity of Topo-Chico mineral water, Rusty Taco is offering a new take on its famous margarita at select locations. The refreshing Top Shelf Topo-Rita features a top-shelf margarita served with a salt rim, a lime wedge and a splash of ice-cold Topo Chico.

The Acapulco Fish Taco, Raspberry Margarita and Top Shelf Topo-Rita are at Rusty Taco for a limited time only.

Atlanta-based Rusty Taco was founded in 2010 by Rusty Fenton, who lived by the motto, “Tacos are the Most Important Meal of the Day®.” The brand continues today as an emerging fast casual restaurant concept featuring a variety of deliciously uncomplicated tacos crafted by hand. Rusty Taco operates 33 locations in nine states and is part of the Inspire Brands family of restaurants.

## Entities

- Franchising.com (publication)
- Restaurants (sector)
- limited time offer (topic)
- fast casual (topic)
- menu item (topic)
- Inspire Brands (company)
- Rusty Taco (company)
- mexican cuisine (topic)
- Rusty Fenton (person)
- Denise Fenton (person)
- Acapulco (location)

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Originally reported by Franchising.com (https://www.franchising.com/news/20200225_rusty_taco_introduces_the_acapulco_fish_taco_for_a.html). Summarized by Burnaze (https://burnaze.com/article/9b28ad7d-00d1-407a-9566-b99ecf433b99).