---
title: "Wendy's Canada Steps Up to the Plate as the Official Hamburger of the Blue Jays™"
url: https://burnaze.com/article/9b38ef47-e88d-4fe0-8794-c26fd67d7e11
source: "Franchising.com"
original_url: https://www.franchising.com/news/20260528_wendys_canada_steps_up_to_the_plate_as_the_official_hamburger_of_the_blue_j.html
category: "Burger"
industry: "Restaurants"
segment: "Burger"
published: 2026-05-28T12:00:00.000Z
modified: 2026-10-31T16:11:06.892Z
image: https://images.unsplash.com/photo-1561758033-d89a9ad46330?w=1600&q=80&auto=format&fit=crop
---

# Wendy's Canada Steps Up to the Plate as the Official Hamburger of the Blue Jays™

**TL;DR:** Wendy's Canada has announced a partnership with the Toronto Blue Jays for the 2026 season, becoming the Official Hamburger of the team. The partnership will include exclusive digital offers and in-stadium experiences for fans.

*originally published in Franchising.com on 2026-05-28. [Read the original](https://www.franchising.com/news/20260528_wendys_canada_steps_up_to_the_plate_as_the_official_hamburger_of_the_blue_j.html).*

## Story

TORONTO, May 28, 2026 // GLOBE NEWSWIRE // -- On National Hamburger Day, Wendy's Canada announced a partnership with the Toronto Blue Jays for the 2026 season. This collaboration highlights a relationship focused on quality and community engagement in Canadian markets.

Wendy's is teaming up with the Blue Jays to fuel the passion of baseball fans from coast to coast. From grabbing the fan-favourite Baconator® on the way to the game or celebrating every inning with a Frosty® treat, Wendy's is proud to be part of the game-day experience, celebrating the moments Canadians look forward to most, with the quality they deserve.

“At Wendy’s, we’ve always stood for more than just great food—we’re deeply committed to the communities where our customers live, work and now play,” said John Mulvihill, Vice President and Managing Director, Wendy's Canada. “Becoming the Official Hamburger of the Blue Jays is a natural fit, bringing together two iconic brands united by a shared passion for delivering the very best for our fans. Whether it’s a Single, Double or Triple, we’re proud to support Canada’s Team™."

“Creating memorable experiences for our fans is at the heart of everything we do,” said David O’Reilly, Sr. Director Partnerships, Toronto Blue Jays. “We’re proud to partner with a brand like Wendy’s that shares our commitment to quality and community connection.”

To celebrate every Blue Jays win, Wendy's Canada will be launching Win With Wendy’s, an exclusive digital offer giving fans a FREE Jr Cheeseburger Deluxe with a minimum $5 purchase for every Blue Jays win for the remainder of the 2026 season. The offer is redeemable through the Wendy's Canada mobile app at participating Wendy’s restaurants nationwide, reinforcing Wendy’s commitment to delivering everyday value for fans across Canada.

“Both Wendy's and the Blue Jays are brands that understand the importance of the fan experience,” said Patrick O’Donovan, Director and Head of Marketing for Wendy’s Canada. “This partnership creates new opportunities to connect with fans through shared moments. From in-stadium experiences and integrated campaigns to exclusive digital offers rewarding Canadians for supporting Canada’s Team. We’re excited to bring people together around a love for the game all season long.”

## Entities

- Franchising.com (publication)
- QSR (sector)
- partnership (topic)
- Wendy's (company)
- canada (location)
- qsr marketing (topic)
- brand promotion (topic)
- customer engagement (topic)
- sports sponsorship (topic)
- John Mulvihill (person)
- Toronto Blue Jays (company)
- David O'Reilly (person)

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Originally reported by Franchising.com (https://www.franchising.com/news/20260528_wendys_canada_steps_up_to_the_plate_as_the_official_hamburger_of_the_blue_j.html). Summarized by Burnaze (https://burnaze.com/article/9b38ef47-e88d-4fe0-8794-c26fd67d7e11).