---
title: "Social Geek Radio: How to Integrate Live Video into Your Marketing Strategy"
url: https://burnaze.com/article/9b7f59ad-94c7-435b-9e47-16ed7e16bf82
source: "1851 Franchise"
original_url: https://1851franchise.com/social-geek-radio-how-to-integrate-live-video-into-your-marketing-strategy-5778
category: "Suppliers"
industry: "Franchise Industry"
segment: "Suppliers"
topics: ["Marketing"]
published: 2016-09-09T15:10:00.000Z
modified: 2026-11-01T03:21:59.237Z
image: https://1851franchise.com/_next/image?url=https%3A%2F%2Fnewimage.1851franchise.com%2Fauthor%2Fcad5b051d37b6da1000b8500f25d84054276.jpg&w=3840&q=75
---

# Social Geek Radio: How to Integrate Live Video into Your Marketing Strategy

**TL;DR:** Social Geek Radio hosts Deb Evans and Jack Monson discuss live video marketing trends and strategies, including the importance of Facebook live streams. They also explain what needs to be done after a live stream ends and the video finds a more permanent home online.

*originally published in 1851 Franchise on 2016-09-09. [Read the original](https://1851franchise.com/social-geek-radio-how-to-integrate-live-video-into-your-marketing-strategy-5778).*

## Story

There’s no doubt that live video is a marketing tool that’s here to stay. That’s why it’s essential for brands to know how to correctly integrate different live video platforms into their marketing strategies.

On this week’s podcast, Social Geek Radio hosts Deb Evans and Jack Monson discuss what’s trending and what’s obsolete in live video marketing today. For example, they explain the importance of Facebook live streams and why brands may not want to invest their time in Google Hangouts.

Evans and Monson also go beyond discussing live video trends to explain what needs to be done after a live stream ends and the video finds a more permanent home online.

Cassie has over five years of digital and traditional media experience. She joined NLA after working as a television news producer in both Milwaukee and Chicago, and now specializes in aligning strategies across the board for her clients, ultimately building buzz and telling compelling stories through content marketing, social media, digital campaigns and traditional PR. Cassie has a Bachelor of Arts in Broadcast and Electronic Communications from Marquette University.

In her spare time, Cassie enjoys traveling and exploring what new cities have to offer in addition to spending time with her friends and family.

## Entities

- 1851 Franchise (publication)
- Franchise Industry (sector)
- Facebook (company)
- marketing strategy (topic)
- Google (company)
- social media (topic)
- Jack Monson (person)
- Milwaukee (company)
- live video marketing (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/social-geek-radio-how-to-integrate-live-video-into-your-marketing-strategy-5778). Summarized by Burnaze (https://burnaze.com/article/9b7f59ad-94c7-435b-9e47-16ed7e16bf82).