---
title: "Riverside Lashes on to Beauty and Personal Care Services with Latest Investment"
url: https://burnaze.com/article/9bfdf3ad-a14e-4eee-850c-41ec07c679f4
source: "Franchising.com"
original_url: https://www.franchising.com/news/20240320_riverside_lashes_on_to_beauty_and_personal_care_services_with_latest_invest.html
category: "Wax, brow & lash"
industry: "Beauty & Wellness"
segment: "Wax, brow & lash"
published: 2024-03-20T12:00:00.000Z
modified: 2026-10-31T20:03:58.761Z
image: https://images.unsplash.com/photo-1450101499163-c8848c66ca85?w=1600&q=80&auto=format&fit=crop
---

# Riverside Lashes on to Beauty and Personal Care Services with Latest Investment

**TL;DR:** The Riverside Company acquired The Lash Lounge, a beauty and personal care services franchise. The acquisition is the third for Riverside's platform, Head to Toe Brands.

*originally published in Franchising.com on 2024-03-20. [Read the original](https://www.franchising.com/news/20240320_riverside_lashes_on_to_beauty_and_personal_care_services_with_latest_invest.html).*

## Story

The Riverside Company has acquired The Lash Lounge (Lash Lounge). Lash Lounge offers an array of custom lash and brow services designed to help women feel beautiful, exuding confidence from the inside out.

“Lash Lounge is third acquisition for our newest platform, Head to Toe Brands, as we continue to execute on the thesis of creating a leading multi-brand franchisor of beauty & personal care services brands,” said Riverside Micro-Cap Fund (RMCF) Managing Partner Loren Schlachet. “We are excited to partner with the Lash Lounge team.”

Lash Lounge CEO Meg Roberts also added, “We are thrilled to partner with Riverside and believe this partnership will elevate the Lash Lounge franchise to new heights. This partnership is the start of ‘business as better’ for our network.”TE

Working with Schlachet and Peyrat on the deal for Riverside were Partner Steve Rice, Assistant Vice President Aakeem Andrada, Associate Yima Asom, Operating Partner Tom Silk, Finance Director Chrissie Yim and Origination Partner Grant Marcks.

## Entities

- Franchising.com (publication)
- Beauty & Wellness (sector)
- private equity (topic)
- franchise acquisition (topic)
- beauty services (topic)
- Riverside (investor)
- The Lash Lounge (company)
- Meg Roberts (person)
- Head to Toe Brands (company)
- Riverside acquisition of The Lash Lounge (deal)

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Originally reported by Franchising.com (https://www.franchising.com/news/20240320_riverside_lashes_on_to_beauty_and_personal_care_services_with_latest_invest.html). Summarized by Burnaze (https://burnaze.com/article/9bfdf3ad-a14e-4eee-850c-41ec07c679f4).