---
title: "Buddy’s Home Furnishings Multi-Unit Operator Signs For Five New Locations"
url: https://burnaze.com/article/9c451157-2d06-4b55-8511-64c3acb3e025
source: "Franchising.com"
original_url: https://www.franchising.com/news/20220317_buddys_home_furnishings_multiunit_operator_signs_for_five_new_locations.html
category: "Specialty retail"
industry: "Retail"
segment: "Specialty retail"
topics: ["Development & multi-unit"]
published: 2022-03-17T12:00:00.000Z
modified: 2026-11-01T22:33:06.496Z
image: https://images.unsplash.com/photo-1554469384-e58fac16e23a?w=1600&q=80&auto=format&fit=crop
---

# Buddy’s Home Furnishings Multi-Unit Operator Signs For Five New Locations

**TL;DR:** Kappa Investments, a multi-unit operator of Buddy's Home Furnishings, signs for five new locations in Virginia. The company, owned by Jerry Marshall, currently operates six locations in the state and plans to expand to nine stores.

*originally published in Franchising.com on 2022-03-17. [Read the original](https://www.franchising.com/news/20220317_buddys_home_furnishings_multiunit_operator_signs_for_five_new_locations.html).*

## Story

ORLANDO, Fla. - Kappa Investments, LLC, an established multi-unit operator with Buddy’s Home Furnishings, will expand its footprint in Virginia with the addition of five new locations, two of which are already open.

Jerry Marshall, owner of Kappa Investments, is a seasoned rent-to-own veteran with 23 years of experience in the industry. Marshall has franchised with Buddy’s for over five years and currently operates Virginia locations in Roanoke, Lynchburg, Harrisonburg and Danville.

“Their system is turnkey,” said Marshall. “Doing business with a team backed by more than 60 years of experience makes the process seamless from start to end, which has allowed us to continue to expand. The systems they have in place truly make all the difference.”

With the signing of this new deal, Marshall and Kappa Investments have opened two new locations in Madison Heights and Bedford, Virginia, bringing their total store count to six. Additionally, three new franchised storefronts are planned for communities across the state which will expand their total footprint to nine stores.

When asked what inspired their expansion, Marshall stated, “It was the right time and right place. Our industry has gone through waves over the past few years, but we’ve found there is a long-term need for what we do. The team at Buddy’s has been right there with us the entire time, from handling the sourcing of products during the pandemic to answering the phone anytime we have questions.”

“When I think of Kappa Investments, I think of opportunity,” said Buddy’s Director of Franchise Development, Mitchell Lee. “They’ve put in the work and opened four successful Buddy’s locations in the past five years. They know how to run a good business, with good people, and this new expansion is further proof of that.”

Buddy's Home Furnishings, a subsidiary of Franchise Group, Inc. (Nasdaq:FRG), is a retailer specializing in the sales and rental ownership of furniture, electronics, and appliances. Buddy's has more than 300 stores in the United States and Guam. For more information, visit BuddyRents.com.

## Entities

- Franchising.com (publication)
- franchise development (topic)
- Retail (sector)
- Virginia (location)
- multi-unit expansion (topic)
- Buddy's Home Furnishings (company)
- Mitchell Lee (person)
- rent-to-own industry (topic)

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Originally reported by Franchising.com (https://www.franchising.com/news/20220317_buddys_home_furnishings_multiunit_operator_signs_for_five_new_locations.html). Summarized by Burnaze (https://burnaze.com/article/9c451157-2d06-4b55-8511-64c3acb3e025).