---
title: "Dickey’s Barbecue Pit Unveils the Newest Limited-Edition Big Yellow Cup to Celebrate Holidays"
url: https://burnaze.com/article/9c5349ff-033b-4440-825e-98a670aafa7d
source: "Franchising.com"
original_url: https://www.franchising.com/news/20211207_dickeys_barbecue_pit_unveils_the_newest_limitededition_big_yellow_cup_to_ce.html
category: "Casual dining"
industry: "Restaurants"
segment: "Casual dining"
published: 2021-12-07T12:00:00.000Z
modified: 2026-11-01T02:11:57.105Z
image: https://images.unsplash.com/photo-1561758033-d89a9ad46330?w=1600&q=80&auto=format&fit=crop
---

# Dickey’s Barbecue Pit Unveils the Newest Limited-Edition Big Yellow Cup to Celebrate Holidays

**TL;DR:** Dickey's Barbecue Pit launches a limited-edition Holiday Cup to celebrate 80 years of serving barbecue. A portion of the proceeds from each cup sold will be donated to The Dickey Foundation, which supports first responders.

*originally published in Franchising.com on 2021-12-07. [Read the original](https://www.franchising.com/news/20211207_dickeys_barbecue_pit_unveils_the_newest_limitededition_big_yellow_cup_to_ce.html).*

## Story

Dallas, Texas, Dec. 07, 2021 // GLOBE NEWSWIRE // - Dickey’s Barbecue Pit is continuing to celebrate 80 years of serving Legit. Texas. Barbecue.™ with the launch of its limited-edition Holiday Cup. From November 1 until December 31, (dates vary by location) the world’s largest barbecue concept’s signature Big Yellow Cup will become a bright and cheerful red – designed with the holidays in mind.

Guests can visit any Dickey’s location and collect the limited-edition cup. A portion of the proceeds from each cup sold will be donated to The Dickey Foundation, which provides financial opportunities, safety equipment and overall support for first responders. To date, The Dickey Foundation has donated over $200,000 to local first responders.

“At Dickey’s, we are keeping the party going this holiday season in commemoration of eight decades of serving delicious Texas-style barbecue,” said Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc. “These cups highlight our story and continue to showcase our dedication to helping the communities where we live and work. This is the last specialty cup in our 80th anniversary cup series, and we will return to our signature yellow cup in 2022.”

Prior to the launch of the Holiday Cup, Dickey’s released five more commemorative, limited-edition cups totaling six throughout the year to celebrate its 80th anniversary. All the limited-edition cups supported The Dickey Foundation.

## Entities

- Franchising.com (publication)
- Restaurants (sector)
- Dickey's Barbecue Pit (company)
- Laura Rea Dickey (person)
- holiday promotion (topic)
- brand anniversary (topic)
- charitable donation (topic)
- limited edition product (topic)

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Originally reported by Franchising.com (https://www.franchising.com/news/20211207_dickeys_barbecue_pit_unveils_the_newest_limitededition_big_yellow_cup_to_ce.html). Summarized by Burnaze (https://burnaze.com/article/9c5349ff-033b-4440-825e-98a670aafa7d).