---
title: "QSR Magazine: Naf Naf Changes Name, Rebrands with Growth in Sight"
url: https://burnaze.com/article/9c67b586-4bb6-417e-b8d5-1cdc837e94b3
source: "1851 Franchise"
original_url: https://1851franchise.com/qsr-magazine-naf-naf-changes-name-rebrands-with-growth-in-sight-2705338
category: "QSR"
industry: "Restaurants"
segment: "QSR"
published: 2018-01-23T21:16:04.000Z
modified: 2026-11-01T04:10:59.092Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/02f7242b518ed6e22f4aa2d762b4fb8d1870.jpg
---

# QSR Magazine: Naf Naf Changes Name, Rebrands with Growth in Sight

**TL;DR:** Naf Naf has changed its name to Naf Naf Middle Eastern Grill and plans to launch its franchising program in the second quarter. The brand has revamped its branding and is positioned for growth with the backing of Roark Capital Group.

*originally published in 1851 Franchise on 2018-01-23. [Read the original](https://1851franchise.com/qsr-magazine-naf-naf-changes-name-rebrands-with-growth-in-sight-2705338).*

## Story

Naf Naf is taking steps to emphasize its position within the Middle Eastern fast casual segment. According to a recent article in QSR Magazine, the brand has changed its name to Naf Naf Middle Eastern Grill to reinforce its menu offerings.

In addition, the brand has revamped its branding across to board to feature an upgraded logo, new colors and new uniforms for employees. Naf Naf Middle Eastern Grill is also planning to launch its franchising program in the second quarter.

“It’s almost a whole new rebirth of this brand, which has been so successful over the last nine years. We’re putting a whole new level of energy and talent around this in preparation for our franchising efforts. We’re that ready to start doing this,” said Paul Damico.

With the backing of private-equity firm Roark Capital Group, Naf Naf is positioned for substantial growth moving forward.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- franchising (topic)
- private equity (topic)
- growth strategy (topic)
- rebranding (topic)
- Roark Capital (investor)
- Paul Damico (person)

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Originally reported by 1851 Franchise (https://1851franchise.com/qsr-magazine-naf-naf-changes-name-rebrands-with-growth-in-sight-2705338). Summarized by Burnaze (https://burnaze.com/article/9c67b586-4bb6-417e-b8d5-1cdc837e94b3).