---
title: "franx google analytics and the predictability of lead generation for franchisors"
url: https://burnaze.com/article/9cadd906-84de-44b7-b5e8-690d0140a111
source: "1851 Franchise"
original_url: https://1851franchise.com/franx-google-analytics-and-the-predictability-of-lead-generation-for-franchisors-2720198
category: "Franchise Industry"
industry: "Franchise Industry"
topics: ["Technology"]
published: 2022-10-28T22:17:00.000Z
modified: 2026-11-01T01:33:59.757Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/1c2022dbe85e7e2350934e01781bc9ac1545.jpg
---

# franx google analytics and the predictability of lead generation for franchisors

**TL;DR:** Mainland CEO Nick Powills discusses the predictability of lead generation for franchisors on the FranX podcast, offering insights into Google Analytics and establishing a game plan for expansion.

*originally published in 1851 Franchise on 2022-10-28. [Read the original](https://1851franchise.com/franx-google-analytics-and-the-predictability-of-lead-generation-for-franchisors-2720198).*

## Story

Everyone wants to chase leads, but it's smart to first understand the areas of opportunity within your pipeline and funnel. In this episode of FranX, Mainland* CEO Nick Powills discusses the predictability of lead generation and offers insights into what you can do from a Google Analytics standpoint to establish a game plan for expansion.

## Entities

- 1851 Franchise (publication)
- Franchise Industry (sector)
- Nick Powills (person)
- lead generation (topic)
- Mainland (company)
- franchisors (topic)
- google analytics (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/franx-google-analytics-and-the-predictability-of-lead-generation-for-franchisors-2720198). Summarized by Burnaze (https://burnaze.com/article/9cadd906-84de-44b7-b5e8-690d0140a111).