---
title: "The Rising Preference for Dining at Home Introduces New High-Margin Sales Option: Alcohol Delivery"
url: https://burnaze.com/article/9ce42592-9a8a-4124-ba4e-b7e2eafae497
source: "1851 Franchise"
original_url: https://1851franchise.com/the-rising-preference-for-dining-at-home-introduces-new-high-margin-sales-option-alcohol-delivery-2708956
category: "Restaurants"
industry: "Restaurants"
published: 2019-01-21T22:17:02.000Z
modified: 2026-11-01T04:08:19.456Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/48ad503a21f5942047ca57448f9c1bda4337.jpg
---

# The Rising Preference for Dining at Home Introduces New High-Margin Sales Option: Alcohol Delivery

**TL;DR:** The rising preference for dining at home introduces new high-margin sales options, including alcohol delivery for restaurants. Buffalo Wild Wings and Pizza Hut are already testing alcohol delivery.

*originally published in 1851 Franchise on 2019-01-21. [Read the original](https://1851franchise.com/the-rising-preference-for-dining-at-home-introduces-new-high-margin-sales-option-alcohol-delivery-2708956).*

## Story

Restaurants looking to capitalize on the ever-increasing consumer preference for delivery over dining out should seriously consider alcohol delivery if they’re looking to boost sales, according to an article in SmartBrief.

“Almost three-quarters of quickserve purchases are consumed off-premise, and nearly half of fast-casual meals and 16% of casual dining meals are eaten away from the restaurant, according to 2017 data from the NPD Group,” according to the article. “As more traffic moves off-premise, offering beer and wine delivery can give restaurants an opportunity to add high-margin alcohol sales to delivery orders,” the article said.

According to the article, Buffalo Wild Wings is already trying out alcohol delivery, and Pizza Hut has introduced the concept to various test markets.

Adam Hasley, director of advocacy research and insights for the National Restaurant Association “identified alcohol delivery as a trend with major growth potential” at the 2018 Restaurant Innovation Summit, the article said.

“It’s going to be big. And it’s still early right now where a lot of restaurants have the potential to invest in the infrastructure necessary to make this work,” Hasley said, according to the article.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- Pizza Hut (company)
- Buffalo Wild Wings (company)
- National Restaurant Association (company)
- restaurant trends (topic)
- delivery sales (topic)
- alcohol delivery (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/the-rising-preference-for-dining-at-home-introduces-new-high-margin-sales-option-alcohol-delivery-2708956). Summarized by Burnaze (https://burnaze.com/article/9ce42592-9a8a-4124-ba4e-b7e2eafae497).