---
title: "DoorDash: Pepperoni still tops as pizza topping"
url: https://burnaze.com/article/9cecf4c8-fc9b-490b-b071-e944821d46bf
source: "Pizza Marketplace"
original_url: https://www.pizzamarketplace.com/news/doordash-pepperoni-still-tops-as-pizza-topping/
category: "Pizza"
industry: "Restaurants"
segment: "Pizza"
published: 2026-10-19T12:08:26.000Z
modified: 2026-10-31T13:15:36.468Z
image: https://nmgprod.s3.amazonaws.com/media/file/26/a5/d0c97ac300895b0c0c3dc179f4b5/cover_image__gldaJd7L__shutterstock_2748807737.jpg
---

# DoorDash: Pepperoni still tops as pizza topping

**TL;DR:** A DoorDash report based on nearly 30 million pizza orders in 2025 found that Americans still favor classic pizza toppings, but evolving preferences are creating opportunities for new flavors and styles. The report revealed pepperoni as the top choice, with specialty toppings like caramelized onions and meatballs gaining traction.

*originally published in Pizza Marketplace on 2026-10-19. [Read the original](https://www.pizzamarketplace.com/news/doordash-pepperoni-still-tops-as-pizza-topping/).*

## Story

Americans continue to favor classic pizza toppings, but evolving preferences are creating opportunities for operators to experiment with new flavors and styles, according to a report from DoorDash and based on the nearly 30 million pizza orders placed on the platform in 2025.

- Pepperoni remains the top choice for a pizza topping with onion and sausage rounding out the three most popular toppings.

- Specialty toppings are gaining traction. Orders featuring caramelized onions and meatballs grew more than 120% year over year, pointing to increased interest in richer, more distinctive flavor combinations.

- Pineapple is more popular than its reputation suggests. Despite the ongoing debate over fruit on pizza, pineapple was ordered more often than olives, bacon, chicken or ham.

- White pizza leads in orders. With more than 3 million orders, white pizza emerged as the most-ordered style in the reported data.

- New York-style pizza is surging. Orders grew more than 80% year over year, making it the fastest-growing major pizza style. Stuffed-crust orders also increased more than 45%.

## Entities

- QSR (sector)
- DoorDash (company)
- menu options (topic)
- food delivery (topic)
- Pizza Marketplace (publication)
- consumer preferences (topic)
- pizza trends (topic)

---
Originally reported by Pizza Marketplace (https://www.pizzamarketplace.com/news/doordash-pepperoni-still-tops-as-pizza-topping/). Summarized by Burnaze (https://burnaze.com/article/9cecf4c8-fc9b-490b-b071-e944821d46bf).