---
title: "Brent Greenwood Named Martinizing VP of Franchising"
url: https://burnaze.com/article/9d0f74d5-924a-478d-ae1b-93f9d2380226
source: "Franchising.com"
original_url: https://www.franchising.com/news/20240304_brent_greenwood_named_martinizing_vp_of_franchising.html
category: "Cleaning & maid"
industry: "Home Services"
segment: "Cleaning & maid"
topics: ["Finance & M&A"]
published: 2024-03-04T12:00:00.000Z
modified: 2026-10-31T20:04:06.309Z
image: https://images.unsplash.com/photo-1526304640581-d334cdbbf45e?w=1600&q=80&auto=format&fit=crop
---

# Brent Greenwood Named Martinizing VP of Franchising

**TL;DR:** Brent Greenwood has been named vice president of franchising for Martinizing Cleaners, leading efforts to recruit new franchise owners. Greenwood will focus on acquiring independent dry cleaners and developing new locations.

*originally published in Franchising.com on 2024-03-04. [Read the original](https://www.franchising.com/news/20240304_brent_greenwood_named_martinizing_vp_of_franchising.html).*

## Story

Clean Brands recently named Brent Greenwood as vice president of franchising for Martinizing Cleaners. Greenwood took on the role in January 2024.

As vice president of franchising, Greenwood will lead efforts to recruit new Martinizing Cleaners franchise owners in the U.S. and abroad. That initiative includes the acquisition of independent dry cleaners to be converted to Martinizing locations as well as the development of new plants, satellite locations, and delivery territories.

“We are delighted to have Brent in this role. His nearly two decades in franchising make him an invaluable asset as we continue to sell Martinizing franchises throughout the US and internationally,” said Kevin Dubois, CEO of Clean Brands.

Brent Greenwood began his franchise development career in 2007 as the regional director for a master owner of a national commercial cleaning franchise. In 2008, he joined Firehouse Subs as the director of development. Over the next 15 years, Brent took the lead in growing Firehouse Subs in the U.S. and Canada. Most recently, he was the director of franchise development and franchise owner (with his wife April) for We Sell Restaurants.

“I’m so pleased to be joining the Martinizing team as we celebrate our 75th year in business by having the best year ever,” said Greenwood. “With the world returning to ‘normal’ after the Pandemic, the time is right for people interested in purchasing a cleaning franchise with the name recognition of Martinizing Cleaners.”

## Entities

- Franchising.com (publication)
- Home Services (sector)
- franchise development (topic)
- brand expansion (topic)
- executive appointment (topic)
- Firehouse Subs (company)
- We Sell Restaurants (company)
- Martinizing Cleaners (company)
- Brent Greenwood (person)
- Clean Brands, LLC (company)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20240304_brent_greenwood_named_martinizing_vp_of_franchising.html). Summarized by Burnaze (https://burnaze.com/article/9d0f74d5-924a-478d-ae1b-93f9d2380226).