---
title: "Penn Station East Coast Subs Teams Up with Cincinnati Bengals for “Who Dey Tuesdays”"
url: https://burnaze.com/article/9d2eabee-38b4-4db4-8e14-32d5071fa8f7
source: "Franchising.com"
original_url: https://www.franchising.com/news/20250822_penn_station_east_coast_subs_teams_up_with_cincinnati_bengals_for_who_dey_t.html
category: "Sandwich & sub"
industry: "Restaurants"
segment: "Sandwich & sub"
published: 2025-08-22T12:00:00.000Z
modified: 2026-10-31T18:06:46.554Z
image: https://imgs.franchising.com/brands/social/pennstationeastcoast.jpg
---

# Penn Station East Coast Subs Teams Up with Cincinnati Bengals for “Who Dey Tuesdays”

**TL;DR:** Penn Station East Coast Subs is partnering with the Cincinnati Bengals for the 2025-2026 season to bring back Who Dey Tuesdays, a promotion offering a free small sub with the purchase of any sub every Tuesday after a Bengals game. The company is also seeking new franchise partners and offering incentives for multi-unit development agreements.

*originally published in Franchising.com on 2025-08-22. [Read the original](https://www.franchising.com/news/20250822_penn_station_east_coast_subs_teams_up_with_cincinnati_bengals_for_who_dey_t.html).*

## Story

Penn Station, the official Hometown Sub of the NFL’s Cincinnati Bengals, is partnering with the team once again for the 2025–2026 season to bring back Who Dey Tuesdays, a fan-favorite promotion celebrating Cincinnati pride.

Beginning August 26 and running all season long, Bengals fans can score a free small sub with the purchase of any sub every Tuesday after a Bengals game — win or lose. Guests simply use promo code BENGALS25 online, in the app or in person at participating locations after any Sunday, Monday night or Thursday night Bengals games.

“Football and subs go great together, and Who Dey Tuesdays are definitely building the excitement for Bengals fans,” said Craig Dunaway, COO of Penn Station East Coast Subs. “Cincinnati has always been at the heart of our brand, and teaming up with the Bengals strengthens our commitment to the community. Who Dey Tuesdays are our way of sharing that excitement with our guests and celebrating all season long.”

Beyond the fanfare, the strategic initiative is a real touchdown for Penn Station East Coast Subs franchise owners. The promotion drives repeat traffic and deepens local loyalty, making it a win for both guests and franchisees.

Penn Station is also using this opportunity to grow its regional footprint. As the company celebrates 40 years of flavor and franchise success, they are actively seeking new franchise partners and offering a limited-time incentive: six months royalty-free and 50% off the franchise fee to prospects who sign a multi-unit development agreement in an eligible area.

Founded in 1985 by Jeff Osterfeld, Penn Station East Coast Subs is celebrating its 40th year serving award-winning grilled hot and classic cold subs, fresh-cut fries, and freshly squeezed lemonade. Privately held and headquartered in Cincinnati, Ohio, the brand is known as a community staple in states including Ohio, Indiana, Kentucky, and Pennsylvania while rapidly expanding into North Carolina, South Carolina, and Michigan. With more than 320 locations across the country, Penn Station is considered among the nation’s fastest growing franchise systems.

With many attractive development territories available for multi-unit growth, there has never been a better time to become a Penn Station franchisee.

## Entities

- Franchising.com (publication)
- QSR (sector)
- franchise expansion (topic)
- multi-unit development (topic)
- regional growth (topic)
- Craig Dunaway (person)
- promotion (topic)
- Jeff Osterfeld (person)
- Penn Station East Coast Subs (company)
- nfl partnership (topic)
- Cincinnati Bengals (company)

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Originally reported by Franchising.com (https://www.franchising.com/news/20250822_penn_station_east_coast_subs_teams_up_with_cincinnati_bengals_for_who_dey_t.html). Summarized by Burnaze (https://burnaze.com/article/9d2eabee-38b4-4db4-8e14-32d5071fa8f7).