---
title: "Watch Now: SABRE, SWEAT440 Execs Talk Fitness Franchise Real Estate"
url: https://burnaze.com/article/9d98c174-e224-4131-aedc-3fcd4a5433a6
source: "Athletech News"
original_url: https://athletechnews.com/watch-now-sabre-sweat440-fitness-franchise-real-estate-disrupt/
author: "Athletech Studios"
category: "Gym & HVLP"
industry: "Fitness"
segment: "Gym & HVLP"
published: 2025-01-23T05:00:00.000Z
modified: 2026-10-31T18:06:46.589Z
image: https://athletechnews.com/wp-content/uploads/2025/01/1727965883424_w1921_h1081.webp
---

# Watch Now: SABRE, SWEAT440 Execs Talk Fitness Franchise Real Estate

**TL;DR:** Executives from SABRE and SWEAT440 discuss the importance of real estate strategy for fitness franchises. They share insights and success stories, including those from SWEAT440 and Squeeze, as part of Athletech News' DISRUPT video series.

*By Athletech Studios, originally published in Athletech News on 2025-01-23. [Read the original](https://athletechnews.com/watch-now-sabre-sweat440-fitness-franchise-real-estate-disrupt/).*

## Story

Having a sound real estate strategy can make or break a fitness franchise brand just as much as its concept, hiring the right coaches or choosing the right franchisees.

As part of ATN’s DISRUPT video series, commercial real estate experts Jay Siano and Douglas Jerum of SABRE sat down with SWEAT440 co-founder and CEO Cody Patrick and Athletech News founder and CEO Edward Hertzman to reveal key insights into building a scalable and successful fitness franchise real estate program. Their conversation features success stories from SWEAT440 and other industry leaders including Squeeze.

## Entities

- Fitness (sector)
- franchise development (topic)
- Athletech News (publication)
- fitness franchise (topic)
- real estate strategy (topic)
- Edward Hertzman (person)
- Squeeze (company)
- Sweat440 (company)
- Sabre (company)

---
Originally reported by Athletech Studios, Athletech News (https://athletechnews.com/watch-now-sabre-sweat440-fitness-franchise-real-estate-disrupt/). Summarized by Burnaze (https://burnaze.com/article/9d98c174-e224-4131-aedc-3fcd4a5433a6).