---
title: "Entrepreneur: What Franchises Should Know About Hiring a PR Firm"
url: https://burnaze.com/article/9da28e8b-1f97-49c1-a087-07dd16a95cef
source: "1851 Franchise"
original_url: https://1851franchise.com/entrepreneur-what-franchises-should-know-about-hiring-a-pr-firm-2708461
category: "Franchisors"
industry: "Franchise Industry"
segment: "Franchisors"
topics: ["Finance & M&A"]
published: 2018-11-15T21:16:01.000Z
modified: 2026-11-01T04:08:34.188Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/31c44c1b3dc122cc50c758cc646a79d5845.jpg
---

# Entrepreneur: What Franchises Should Know About Hiring a PR Firm

**TL;DR:** Entrepreneur provides guidance for franchisors on hiring a PR firm, highlighting key considerations and best practices. Franchisors should clearly articulate their business objectives and learn from past mistakes when choosing a PR firm.

*originally published in 1851 Franchise on 2018-11-15. [Read the original](https://1851franchise.com/entrepreneur-what-franchises-should-know-about-hiring-a-pr-firm-2708461).*

## Story

For franchisors, working with a PR firm is essential to growing the brand. That being said, it’s extremely important for brands to be discerning when choosing a franchise PR firm to do business with. A recent Entrepreneur article highlighted three things franchises should know about finding the right PR firm for them through a handful of anecdotes from around the industry.

First, franchisors must clearly articulate their business objective and what they hope to achieve from the partnership, said Fishman PR COO Debra Vilchis.

Next, Buffalo Wings & Rings chief development officer Philip Schram told the tale of how the company had a bad experience with a franchise PR firm that taught the brand to learn from its mistakes in the hiring process the second time around, eventually settling on No Limit Agency*’s comprehensive PR offering that fit Buffalo Wings & Rings’ needs specifically.

Lastly, Sky Zone CEO Jeff Platt described the brand’s experience signing on with Konnect Agency and how seeing the firm push unexpected angles to secure press led the brand to discover more about itself and its core values, eventually modifying its offering in response.

## Entities

- 1851 Franchise (publication)
- franchise growth (topic)
- Franchise Industry (sector)
- Entrepreneur (publication)
- brand development (topic)
- Sky Zone (company)
- pr firm hiring (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/entrepreneur-what-franchises-should-know-about-hiring-a-pr-firm-2708461). Summarized by Burnaze (https://burnaze.com/article/9da28e8b-1f97-49c1-a087-07dd16a95cef).