---
title: "Slim Chickens Expands in London with Back-to-Back Locations in Leicester Square and St. Paul’s"
url: https://burnaze.com/article/9db7d09c-1be7-43ac-ba4b-d6811b066d3a
source: "Franchising.com"
original_url: https://www.franchising.com/news/20250320_slim_chickens_expands_in_london_with_backtoback_locations_in_leicester_squa.html
category: "Chicken"
industry: "Restaurants"
segment: "Chicken"
topics: ["Development & multi-unit"]
published: 2025-03-20T12:00:00.000Z
modified: 2026-10-31T18:58:07.688Z
image: https://imgs.franchising.com/brands/social/slimchickens.jpg
---

# Slim Chickens Expands in London with Back-to-Back Locations in Leicester Square and St. Paul’s

**TL;DR:** Slim Chickens has opened two new locations in London, in Leicester Square and St. Paul's, operated by Boparan Restaurant Group. The brand is known for its hand-breaded, cooked-to-order tenders and has a strong fanbase in the 'better-chicken' segment.

*originally published in Franchising.com on 2025-03-20. [Read the original](https://www.franchising.com/news/20250320_slim_chickens_expands_in_london_with_backtoback_locations_in_leicester_squa.html).*

## Story

Slim Chickens announced today its opening in Leicester Square and St Paul’s. The openings are spearheaded by multi-unit operator Boparan Restaurant Group, who has over 60+ locations in the United Kingdom.

Slim Chickens is known and loved for its hand-breaded, cooked-to-order tenders and passionate followers within its markets.

“We’re excited to offer our cooked-to-order, high-quality chicken tenders to Leicester Square and St. Paul’s – two high-footfall locations in London,” said Jackie Lobdell, Vice President of Franchise Development at Slim Chickens.

The brand prides itself on its cooked-to-order fresh food and strong devoted fanbase, also known as “Slimthusiasts.” Slim Chickens has distinguished itself in the “better-chicken” segment by offering high-quality food and 14 house-made dipping sauces, allowing customers to enjoy a different flavor profile with each visit. Its menu is broader than many in the segment, offering chicken tenders, fresh salads, sandwiches, chicken and waffles, chicken wings, and unique side items.

Fans also resonate with the Southern contemporary look and feel, as well as the open and inviting layout of Slim Chickens restaurants, which speak to the hospitality mindset that anchors the brand.

Slim Chickens is a fast-casual brand in the better-chicken segment, built to scale across markets with flexible formats. Its diverse menu, cooked-to-order quality, and Southern hospitality continue to drive strong growth.

## Entities

- Franchising.com (publication)
- unit expansion (topic)
- QSR (sector)
- fast casual (topic)
- Slim Chickens (company)
- Jackie Lobdell (person)
- Boparan Restaurant Group (company)
- better chicken (topic)
- St. Paul (location)
- london expansion (topic)
- Leicester Square (location)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20250320_slim_chickens_expands_in_london_with_backtoback_locations_in_leicester_squa.html). Summarized by Burnaze (https://burnaze.com/article/9db7d09c-1be7-43ac-ba4b-d6811b066d3a).