---
title: "Jimmy John’s Debuts Pinot Noir to Promote 'The Frenchie' Sandwich"
url: https://burnaze.com/article/9dc3f85e-7f5b-4d85-bc18-ee552bb635f3
source: "1851 Franchise"
original_url: https://1851franchise.com/jimmy-johns-debuts-pinot-noir-to-promote-the-frenchie-sandwich-2710046
category: "Sandwich & sub"
industry: "Restaurants"
segment: "Sandwich & sub"
topics: ["Development & multi-unit"]
published: 2019-05-24T03:22:02.000Z
modified: 2026-11-01T02:34:30.063Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/877785c7eebd197a63a0a19b6e0b80572921.jpg
---

# Jimmy John’s Debuts Pinot Noir to Promote 'The Frenchie' Sandwich

**TL;DR:** Jimmy John's has introduced its own brand of wine, Vino de Sandwich, to pair with its latest sandwich, The Frenchie. The wine is a Pinot Noir made from grapes from the Chalone appellation of California.

*originally published in 1851 Franchise on 2019-05-24. [Read the original](https://1851franchise.com/jimmy-johns-debuts-pinot-noir-to-promote-the-frenchie-sandwich-2710046).*

## Story

The sandwich franchise known for being “Freaky Fast” just got freakier. Fast Casual reports that Jimmy John’s has made its own brand of wine—named Vino de Sandwich—to pair with its latest actual sandwich, The Frenchie, which features salami, provolone, capicola and butter on a baguette. The move is part of the brand's latest tongue-in-cheek marketing campaign.

The light-bodied Pinot Noir is made of grapes from the Chalone appellation of California, and features notes of dark raspberry and ripe cherry with hints of cedar and spice, according to Fast Casual. A limited quantity of bottles will be online for $29.99 each.

"While The Frenchie stands on its own, we thought it was so good it should be enjoyed with wine,” John Shea, chief marketing officer at Jimmy John's, said in a press release obtained by Fast Casual. “And now there's the perfect wine to pair with it that shows customers just how serious we are about sandwiches.”

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- FastCasual (publication)
- marketing campaign (topic)
- Jimmy John's (company)
- menu promotion (topic)
- wine launch (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/jimmy-johns-debuts-pinot-noir-to-promote-the-frenchie-sandwich-2710046). Summarized by Burnaze (https://burnaze.com/article/9dc3f85e-7f5b-4d85-bc18-ee552bb635f3).