---
title: "Retail TouchPoints: How Batteries Plus Bulbs Rewired Itself As An Essential Retailer"
url: https://burnaze.com/article/9dfefec7-5e82-4d19-a297-03ca1578aa36
source: "1851 Franchise"
original_url: https://1851franchise.com/retail-touchpoints-how-batteries-plus-bulbs-rewired-itself-as-an-essential-retailer-2712842
category: "Specialty retail"
industry: "Retail"
segment: "Specialty retail"
published: 2020-04-17T02:21:49.000Z
modified: 2026-11-01T02:29:42.204Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/12489ad9067ca23f9b7ed7e3a4b415063288.jpg
---

# Retail TouchPoints: How Batteries Plus Bulbs Rewired Itself As An Essential Retailer

**TL;DR:** Batteries Plus Bulbs, a retailer of batteries and light bulbs, has been classified as an essential business during the COVID-19 pandemic and is serving local communities with curbside pickup and online ordering. The company's CEO, Scott Williams, attributes its success to speedy operating adjustments, franchisee communication, and staying nimble.

*originally published in 1851 Franchise on 2020-04-17. [Read the original](https://1851franchise.com/retail-touchpoints-how-batteries-plus-bulbs-rewired-itself-as-an-essential-retailer-2712842).*

## Story

**Amid the current COVID-19 pandemic, businesses are fighting to earn the much-desired classification as an “essential business.” Due to its role in supplying batteries to businesses, like hospitals,** **Batteries Plus Bulbs****, a leading omni channel retailer of batteries, specialty light bulbs, and phone repair services for the direct-to-consumer and commercial channels, was classified as an essential business and its 730+ locations are serving their local communities’ needs.**

**According to Retail Touchpoints****,** **Batteries Plus Bulbs** **locations across the country have been adjusting to the new normal of living in a pandemic. Employees, now considered essential workers, are finding ways to protect themselves and customers by offering curbside pickup along with ordering online and over the phone.**

**“There’s been a shift in areas of behavior, and part is that is the home office,” said Batteries Plus Bulbs CEO Scott Williams to Retail TouchPoints. “There are people learning for the first time not only how to use a home office, but how to homeschool, so they’re both the teacher and the worker. The new reality is that they need laptop batteries, maybe more chargers, and our offerings around consumer electronics are becoming more important.”**

**Williams also mentions that the brand’s success during this crisis can be attributed to three factors, which include speedy operating adjustments, franchisee communication and staying nimble.**

## Entities

- 1851 Franchise (publication)
- Retail (sector)
- Batteries Plus (company)
- pandemic response (topic)
- Scott Williams (person)
- essential business (topic)
- omnichannel retail (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/retail-touchpoints-how-batteries-plus-bulbs-rewired-itself-as-an-essential-retailer-2712842). Summarized by Burnaze (https://burnaze.com/article/9dfefec7-5e82-4d19-a297-03ca1578aa36).