---
title: "Spavia CEO and Co-Founder Named 2024 Colorado “Titan 100” Award Recipient"
url: https://burnaze.com/article/9e1995d1-af3a-4ff5-a799-98c6133ae802
source: "Franchising.com"
original_url: https://www.franchising.com/news/20240607_spavia_ceo_and_cofounder_named_2024_colorado_titan_100_award_recipient.html
category: "Beauty & Wellness"
industry: "Beauty & Wellness"
topics: ["People"]
published: 2024-06-07T12:00:00.000Z
modified: 2026-10-31T20:02:50.490Z
image: https://images.unsplash.com/photo-1450101499163-c8848c66ca85?w=1600&q=80&auto=format&fit=crop
---

# Spavia CEO and Co-Founder Named 2024 Colorado “Titan 100” Award Recipient

**TL;DR:** Spavia CEO and Co-Founder Marty Langenderfer has been named a 2024 Colorado 'Titan 100' award recipient for his business leadership and vision. Langenderfer has played a key role in establishing Spavia as a destination for wellness and relaxation in the day spa industry.

*originally published in Franchising.com on 2024-06-07. [Read the original](https://www.franchising.com/news/20240607_spavia_ceo_and_cofounder_named_2024_colorado_titan_100_award_recipient.html).*

## Story

By spearheading transformative initiatives and leveraging his expertise in marketing and strategic planning, Langenderfer has played a pivotal role in establishing Spavia as a destination for wellness and relaxation in the day spa industry. His leadership style is characterized by a strong emphasis on leading by example to cultivate a strong team culture, underscoring the importance of communication and organizational skills.

“I’m extremely honored to be recognized as a 2024 Colorado Titan 100,” said Langenderfer. “This acknowledgment underscores Spavia’s commitment to innovation, excellence and making a genuine impact in the communities we serve. I look forward to continuing our journey of growth and success, driven by our unwavering dedication to delivering exceptional spa experiences.”

Langenderfer's dedication to making an impact on the wellness industry extends to Spavia’s launch of Sway, a groundbreaking self-care wellness studio debuting in Downtown Denver this fall. Sway offers a one-of-a-kind multi-sensory experience complemented by a diverse range of rejuvenating health and wellness treatments including massages, facials and cutting-edge treatments while epitomizing luxury without the high price tag. Trending treatments, such as cold plunge and lymphatic drainage massages, are also available and cater to the needs of the most health-conscious generations to date—Gen Alpha, Gen Z and Millennials.

Additionally, Langenderfer is deeply committed to nurturing the next generation of wellness professionals through his work founding St. Moritz Academy, a modernized massage therapy trade school in Denver. The school focuses on cultivating top-tier licensed massage therapists by providing cutting-edge training and resources, furthering Langenderfer’s commitment to education and professional development to drive excellence and innovation in the wellness sector.

Drawing from his rich background, Langenderfer began his career as a CPA at a leading accounting firm, honing his financial acumen before pursuing an MBA at Cornell University’s Johnson Graduate School of Management. His tenure at American Airlines’ Sabre Division, where he contributed to the founding of Travelocity, provided invaluable experience in building and scaling pioneering ventures. As the former Vice President of DISH Network, Langenderfer played a leadership role in expanding the company's subscriber base from under one million to over 10 million, demonstrating his expertise in marketing and operational management.

“The Titan 100 are changing the way that business is done in Colorado. These leaders have built a distinguished reputation that is unrivaled and preeminent in their field. We proudly recognize the Titan 100 for their efforts to shape the future of the Colorado business community. Their achievements create a profound impact that makes an extraordinary difference for their employees and clients across the nation.” says Jaime Zawmon, President of Titan CEO.

## Entities

- Franchising.com (publication)
- Beauty & Wellness (sector)
- wellness industry (topic)
- Gen Z (person)
- business leadership (topic)
- American Airlines (company)
- Marty Langenderfer (person)
- Spavia (company)
- Sabre (company)
- award recipient (topic)

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Originally reported by Franchising.com (https://www.franchising.com/news/20240607_spavia_ceo_and_cofounder_named_2024_colorado_titan_100_award_recipient.html). Summarized by Burnaze (https://burnaze.com/article/9e1995d1-af3a-4ff5-a799-98c6133ae802).