---
title: "Roll-Em-Up Taquitos eyes Midwest and East Coast for growth"
url: https://burnaze.com/article/9ea0a354-209e-4eb3-83eb-6bf5e9d987cb
source: "Global Franchise"
original_url: https://www.global-franchise.com/news/roll-em-up-taquitos-eyes-midwest-and-east-coast-for-growth
author: "Raghav Patel"
category: "Restaurants"
industry: "Restaurants"
published: 2022-07-01T08:56:05.000Z
modified: 2026-10-31T16:11:17.310Z
image: https://cdn.global-franchise.com/wp-content/uploads/2022/07/shutterstock_1865398441-1-880x530-1.jpg
---

# Roll-Em-Up Taquitos eyes Midwest and East Coast for growth

**TL;DR:** Roll-Em-Up Taquitos plans to expand into the Midwest and East Coast, with over 470 locations in development. The brand has secured multiple agreements and is offering franchise opportunities in select markets.

*By Raghav Patel, originally published in Global Franchise on 2022-07-01. [Read the original](https://www.global-franchise.com/news/roll-em-up-taquitos-eyes-midwest-and-east-coast-for-growth).*

## Story

Roll-Em-Up Taquitos has announced its intentions to expand into the Midwest and East Coast. The brand has secured multiple agreements, and has over 470 locations in development and many operating in California. The brand is now looking to Illinois, Florida, New York, Massachusetts, Georgia and more states to sustain the brand’s next period of growth.

“We are ecstatic to announce that Roll-Em-Up Taquitos is now offering franchise opportunities in select markets throughout the Midwest and East Coast,” said Chris Wyland, chief development officer at Roll-Em-Up Taquitos.

“We are confident that everyone in the Midwest and East Coast will love the brand as much as we do. This expansion will not only bring our famous taquitos to new markets, but it also gives us the opportunity to bring more franchisees into the Roll-Em-Up family.”

With the success the brand has seen in the Southwest of the U.S., it is convinced it will be a success in the Midwest and East Coast regions.

“Our growth over our first year of franchising has been incredible,” said Ryan Usrey, founder and CEO of Roll-Em-Up Taquitos. “We cannot wait to see expansion into the Midwest and East Coast as we have prepared and strengthened our brand so that it can be a well-known fast-casual concept nationwide.”

## Entities

- Restaurants (sector)
- unit expansion (topic)
- Global Franchise (publication)
- franchise opportunities (topic)
- Raghav Patel (person)
- regional growth (topic)
- Midwest (location)
- Roll Em Up Taquitos (company)
- East Coast (location)
- Ryan Usrey (person)

---
Originally reported by Raghav Patel, Global Franchise (https://www.global-franchise.com/news/roll-em-up-taquitos-eyes-midwest-and-east-coast-for-growth). Summarized by Burnaze (https://burnaze.com/article/9ea0a354-209e-4eb3-83eb-6bf5e9d987cb).