---
title: "September Marks a Measurable Turning Point for Healthy Habits, According to Research from Restore Hyper Wellness"
url: https://burnaze.com/article/9ed8df94-d958-4318-b553-b82edd4525c5
source: "Franchising.com"
original_url: https://www.franchising.com/news/20260902_september_marks_a_measurable_turning_point_for_healthy_habits_according_to_.html
category: "Recovery"
industry: "Fitness"
segment: "Recovery"
published: 2026-09-02T12:00:00.000Z
modified: 2026-10-31T14:57:40.943Z
image: https://images.unsplash.com/photo-1540497077202-7c8a3999166f?w=1600&q=80&auto=format&fit=crop
---

# September Marks a Measurable Turning Point for Healthy Habits, According to Research from Restore Hyper Wellness

**TL;DR:** Restore Hyper Wellness is promoting a nationwide effort called 'Reclaim Your Routine' in September to help people build lasting wellness habits, based on the 'fresh start effect' pattern in behavioral science. The effort includes offering personalized, science-backed therapies at Restore studios throughout the month.

*originally published in Franchising.com on 2026-09-02. [Read the original](https://www.franchising.com/news/20260902_september_marks_a_measurable_turning_point_for_healthy_habits_according_to_.html).*

## Story

It's called the "fresh start effect," a well-documented pattern in behavioral science showing that people are more likely to pursue meaningful goals right after a calendar milestone — a new month, a new season, even a new week — than at a random point in time.

Throughout September, Restore is drawing on that pattern with "Reclaim Your Routine," a nationwide effort encouraging people to use the moment to build wellness habits that last.

"September works the same way New Year's does, psychologically, but almost nobody talks about it that way," said Dr. Rachele Pojednic, a scientist. "There's less pressure, less noise, and no resolution culture attached to it. That actually makes it easier to build something that lasts, because you're not trying to overhaul your whole life at once — you're just riding a moment when your brain is already primed for change."

To help consumers act on the seasonal motivation, Pojednic offers five ways to build a routine that actually lasts:

- **Start now, not "eventually."** Habits begun at a temporal landmark are more likely to be sustained than ones started at a random point. The motivation boost is real, but it's also temporary.

- **Pick one thing, not five**. Sweeping overhauls tend to collapse within a few weeks; a single, modest change is far more likely to survive.

- **Attach it to something you already do**. New habits stick better when linked to an existing routine rather than treated as one more item on a to-do list.

- **Make the second time easier than the first**. The second and third repetitions, not the first, are the real test of whether something becomes routine — the first attempt runs on motivation, the rest run on ease.

- **Expect the boost to fade — and plan for it**. "By November, the landmark effect fades and people are back to relying on willpower alone," Pojednic said. "That's not a reason to skip September — it's the reason to use it."

For people seeking information about personalized, science-backed therapies that support healthy habits, Restore studios offer entry points into three core services throughout September:

- **IV Drip Therapy** — delivers fluids, vitamins and minerals directly into the bloodstream.

- **Neveskin® Facial** — uses a cold-therapy wand to massage and tone the skin.

- **Marini SkinSolutions® Zero Downtime Peel** — a glycolic-based peel designed to require no recovery time, typically performed as a series spaced several weeks apart.

To learn more about "Reclaim Your Routine" and find a Restore studio, information is available on Restore's locations page.

## Entities

- Franchising.com (publication)
- Fitness (sector)
- Restore Hyper Wellness (company)
- healthy habits (topic)
- behavioral science (topic)
- Dr. Rachele Pojednic (person)
- wellness routines (topic)
- fresh start effect (topic)

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Originally reported by Franchising.com (https://www.franchising.com/news/20260902_september_marks_a_measurable_turning_point_for_healthy_habits_according_to_.html). Summarized by Burnaze (https://burnaze.com/article/9ed8df94-d958-4318-b553-b82edd4525c5).