---
title: "Associated Press: Miracle Method Finds Success with Baby Boomer Demographic"
url: https://burnaze.com/article/9f622f34-99cc-4090-a10c-342be37359c4
source: "1851 Franchise"
original_url: https://1851franchise.com/associated-press-miracle-method-finds-success-with-baby-boomer-demographic-11800
category: "Remodel & surfaces"
industry: "Home Services"
segment: "Remodel & surfaces"
published: 2017-04-14T22:17:02.000Z
modified: 2026-11-01T04:13:04.474Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/26a10dfd6601e2fed79c5cba91e504d32810.jpg
---

# Associated Press: Miracle Method Finds Success with Baby Boomer Demographic

**TL;DR:** Miracle Method, a franchise business that refinishes kitchens and bathrooms, has increased its outreach to baby boomers, driving 11% growth in the past year. The company's marketing manager, Erin Gilliam, attributes much of the growth to boomers seeking to modify their houses as they age.

*originally published in 1851 Franchise on 2017-04-14. [Read the original](https://1851franchise.com/associated-press-miracle-method-finds-success-with-baby-boomer-demographic-11800).*

## Story

As the baby boomer demographic becomes more committed to remaining in their own homes as they age, the home remodeling industry is expecting significant growth. As the trend known as "aging in place" grows, according to the Associated Press, home remodelers say they've had a pickup in projects from boomers who are seeking to modify their houses.

Miracle Method, a franchise business that refinishes kitchens and bathrooms, has increased its outreach to boomers according to Erin Gilliam, the company's marketing manager. Gilliam told the Associated Press that the franchise owners said much of the 11 percent growth in the overall business in the past year of Miracle Method was driven by boomers.

Gilliam's husband, Gabriel, said he sees the trend in the franchise he owns in Salt Lake City. He estimated that revenue from boomers has risen between 10 and 20 percent and the growth is leading him to hire more workers. He has five staffers now, having added one per month the past three months, and expects to reach 10 in the next year.

"I'm hiring as quickly as I can," he says.

## Entities

- 1851 Franchise (publication)
- franchise growth (topic)
- Home Services (sector)
- Miracle Method (company)
- aging in place (topic)
- The Associated Press (company)
- home remodeling (topic)
- demographic targeting (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/associated-press-miracle-method-finds-success-with-baby-boomer-demographic-11800). Summarized by Burnaze (https://burnaze.com/article/9f622f34-99cc-4090-a10c-342be37359c4).