---
title: "Colleen O'Brien"
url: https://burnaze.com/article/9f7c850b-b471-408b-bebc-d4ab82fcf4ea
source: "1851 Franchise"
original_url: https://1851franchise.com/2023s-top-franchise-brokers-colleen-obrien-2723148
category: "Suppliers"
industry: "Franchise Industry"
segment: "Suppliers"
published: 2023-08-16T17:12:03.000Z
modified: 2026-11-01T01:15:40.403Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/1d3cfcdae69d6768b28f240289cb71557589.jpg
---

# Colleen O'Brien

**TL;DR:** Colleen O'Brien, founder of Franchise For You Consulting, discusses her experience in franchise development. She shares her insights on how franchisors can better communicate with her to find the right franchisee for their brand.

*originally published in 1851 Franchise on 2023-08-16. [Read the original](https://1851franchise.com/2023s-top-franchise-brokers-colleen-obrien-2723148).*

## Story

1851 Franchise talked to Colleen O’Brien about understanding what it means to be a franchisee, her history in franchise development and how franchisors can better communicate with her.

“I've also been in franchise development, so I see what works for a franchisor when you have that right franchisee,” noted O’Brien. “But I've also seen how complicated it can get if you don't put the right person into a brand … So I think that has ultimately made me a better matchmaker and helps me listen more closely to what does that candidate really want in a business. And are they a fit to even become a franchisee?”

## Entities

- 1851 Franchise (publication)
- Franchise Industry (sector)
- franchise development (topic)
- franchisor communication (topic)
- franchisee matching (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/2023s-top-franchise-brokers-colleen-obrien-2723148). Summarized by Burnaze (https://burnaze.com/article/9f7c850b-b471-408b-bebc-d4ab82fcf4ea).