---
title: "Griswold Franchise Leverages AI for Better Care"
url: https://burnaze.com/article/9f9fa845-e39a-4950-9822-d66d54a33a1c
source: "1851 Franchise"
original_url: https://1851franchise.com/griswold/triad-business-journal-greensboros-griswold-home-care-improves-at-home-adult-care-with-ai-powered-technology-2726851
category: "Home care"
industry: "Senior Care"
segment: "Home care"
topics: ["Technology"]
published: 2024-07-26T21:16:45.000Z
modified: 2026-11-01T01:07:11.133Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/7f9af5474cb5abea98b544edabf712724096.jpg
---

# Griswold Franchise Leverages AI for Better Care

**TL;DR:** Griswold of Greensboro, an in-home care franchise, is using artificial intelligence with its virtual care agent Sensi to improve care quality. The technology detects potential risks by monitoring audio sounds and has already reported suspected health issues, allowing for early intervention.

*originally published in 1851 Franchise on 2024-07-26. [Read the original](https://1851franchise.com/griswold/triad-business-journal-greensboros-griswold-home-care-improves-at-home-adult-care-with-ai-powered-technology-2726851).*

## Story

With a growing senior population in North Carolina, more adults are in need of in-home care. Rather than transitioning into a long-term care facility, most adults prefer to stay in their own homes for as long as possible. Leveraging additional technology allows teams to provide even better care, boosting the number of people who can remain safe and comfortable at home.

Griswold of Greensboro, the in-home care franchise, is embracing artificial intelligence (AI) with its use of Sensi, a 24/7 virtual care agent.

“The virtual care agent allows us to not only improve the quality of care that’s being offered by our caregivers but also to provide care when we’re not there or when a family member’s not there,” owner Bruce McReynolds told the Triad Business Journal.

Sensi uses three pods, generally plugged into outlets in the bedroom, bathroom and living area, to detect potential risks by monitoring “care-related audio sounds.” After establishing a baseline, Sensi can pick up on falls, calls for help and other signs of physical distress.

“We’re familiar with the fall detector, which is a pendant that you press. We find that these pendants often end up in dresser drawers on or the nightstand. Even when they are worn, individuals are reluctant to press them,” McReynolds said.

Since implementing Sensi with his clients, McReynolds said the technology has already reported multiple suspected urinary tract infections and even gave feedback encouraging a client to seek medical care for a seemingly small need that ended up being a bone fracture.

“With this technology, these insights allow us to communicate with the family members feedback and recommendations to either fine-tune our care plans or seek intervention,” McReynolds said.

## Entities

- 1851 Franchise (publication)
- Senior Care (sector)
- senior care (topic)
- in-home care (topic)
- ai technology (topic)
- Griswold (company)
- franchise innovation (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/griswold/triad-business-journal-greensboros-griswold-home-care-improves-at-home-adult-care-with-ai-powered-technology-2726851). Summarized by Burnaze (https://burnaze.com/article/9f9fa845-e39a-4950-9822-d66d54a33a1c).