---
title: "How to Deliver a Story that Compels Candidates and Employees to Act"
url: https://burnaze.com/article/9fb7729e-a05a-45e6-8b1f-8ed10c3a48ed
source: "1851 Franchise"
original_url: https://1851franchise.com/how-to-deliver-a-story-that-compels-candidates-and-employees-to-act-2719730
category: "Restaurants"
industry: "Restaurants"
topics: ["Operations"]
published: 2022-09-14T17:12:00.000Z
modified: 2026-11-01T02:10:19.177Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/e43b499e3eb800da1e56abe576485d376764.jpg
---

# How to Deliver a Story that Compels Candidates and Employees to Act

**TL;DR:** Restaurant owners and operators are trying to attract, hire, and retain top talent, and storytelling can be an effective way to do so. Communication expert Mike Ganino shared advice on how to use storytelling in recruiting and hiring.

*originally published in 1851 Franchise on 2022-09-14. [Read the original](https://1851franchise.com/how-to-deliver-a-story-that-compels-candidates-and-employees-to-act-2719730).*

## Story

Most restaurant owners and operators are constantly trying to find ways to attract, hire, and retain top talent. The struggle is real.

Many have spent time crafting their company’s story and then sharing their special story with the world so people will hopefully, in some way, connect with it on an emotional level. But is your story too much about you (your brand) and not enough about the candidate or your employees? On this week’s show, I had the pleasure of interviewing communication expert, storytelling coach, podcast host, and TedxCambridge Executive Producer Mike Ganino. He filled this show with some incredible advice.

- Why storytelling is so important for restaurant managers and leaders

- What the biggest problem is with storytelling

- How to use storytelling in recruiting & hiring

- 3 tips to improve as a storyteller

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- restaurant management (topic)
- storytelling (topic)
- talent acquisition (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/how-to-deliver-a-story-that-compels-candidates-and-employees-to-act-2719730). Summarized by Burnaze (https://burnaze.com/article/9fb7729e-a05a-45e6-8b1f-8ed10c3a48ed).