---
title: "Corner Bakery Cafe® Promotes Erin Hasselgren to President"
url: https://burnaze.com/article/9fba6b29-1a83-43d3-b4c0-0ffe6e6c7c13
source: "Franchising.com"
original_url: https://www.franchising.com/news/20240612_corner_bakery_cafe_promotes_erin_hasselgren_to_president.html
category: "Bakery & breakfast"
industry: "Restaurants"
segment: "Bakery & breakfast"
topics: ["People"]
published: 2024-06-12T12:00:00.000Z
modified: 2026-10-31T20:02:45.510Z
image: https://images.unsplash.com/photo-1524749292158-7540c2494485?w=1600&q=80&auto=format&fit=crop
---

# Corner Bakery Cafe® Promotes Erin Hasselgren to President

**TL;DR:** Corner Bakery Cafe has promoted Erin Hasselgren to president, overseeing brand expansion and daily operations. Hasselgren, formerly chief operating officer, has nearly two decades of experience with the brand and will lead its future growth.

*originally published in Franchising.com on 2024-06-12. [Read the original](https://www.franchising.com/news/20240612_corner_bakery_cafe_promotes_erin_hasselgren_to_president.html).*

## Story

Hasselgren, formerly chief operating officer, spent nearly two decades with Corner Bakery Cafe prior to SSCP’s acquisition and has recently been instrumental in helping turn the brand around. In his new role, he will be responsible for leading the brand’s future expansion while managing day-to-day planning, direction and oversight of all activities within the organization including strategy, people and culture, sales generation and profit maximization.

“Erin’s experience and strategic approach to rebuilding and growing the brand makes him the perfect choice to take Corner Bakery Cafe into the future,” said Chris Dharod, SSCP President and Corner Bakery Cafe CEO. “His dedication to our vision and exceptional leadership qualities have been evident in the outstanding results he has delivered over the past year, proving him to be an invaluable asset. We are confident that under Erin's leadership, our beloved brand will continue to thrive and grow as a leader in the restaurant industry.”

Hasselgren brings 30 years of experience in delivering revenue and profit growth. His track record of implementing, executing and delivering brand growth initiatives and improving guest and team member experiences across multiple restaurant segments is exemplary. From 2016 to 2023, during Hasselgren’s brief time away from Corner Bakery Cafe, he led operations in multiple executive roles with Cracker Barrel, Portillo’s and Burger King.

“I am honored and excited to take on the role of president at Corner Bakery Cafe,” said Hasselgren. “This brand holds a special place in my heart, and I am committed to driving its growth and success. I look forward to working with our talented team to build on our strong foundation and continue delivering exceptional experiences to our guests.”

Hasselgren will serve as the brand’s fifth president in its history. With this promotion, Corner Bakery Cafe continues its commitment to elevating key members of its executive team. The brand also welcomed back Becky Foulk as its corporate chef to lead Corner Bakery Cafe’s culinary strategy and menu innovation, bringing over three decades of experience and her passion for creativity. Previously, Foulk led and developed Corner Bakery Cafe’s culinary vision and chef-inspired menu for 13 years.

## Entities

- Franchising.com (publication)
- Retail (sector)
- brand expansion (topic)
- restaurant industry (topic)
- Burger King (company)
- executive promotion (topic)
- Cracker Barrel (company)
- Corner Bakery Cafe (company)
- Portillo's (company)
- Erin Hasselgren (person)
- SSCP (investor)
- SSCP acquisition of Corner Bakery Cafe (deal)

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Originally reported by Franchising.com (https://www.franchising.com/news/20240612_corner_bakery_cafe_promotes_erin_hasselgren_to_president.html). Summarized by Burnaze (https://burnaze.com/article/9fba6b29-1a83-43d3-b4c0-0ffe6e6c7c13).