---
title: "Premium Service Brands Sees 25% Increase in Hiring Since COVID-19"
url: https://burnaze.com/article/a055fea3-564b-4ea3-93aa-b8e9ba51c1df
source: "1851 Franchise"
original_url: https://1851franchise.com/premium-service-brands-sees-25-increase-in-hiring-since-covid-19-2714667
category: "Home Services"
industry: "Home Services"
topics: ["Development & multi-unit"]
published: 2021-01-08T14:09:20.000Z
modified: 2026-11-01T02:27:02.982Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/f0954c50f47d09315a091b03a4b021d5254.jpg
---

# Premium Service Brands Sees 25% Increase in Hiring Since COVID-19

**TL;DR:** Premium Service Brands has seen a 25% increase in hiring since COVID-19, with its home-service franchises experiencing growth. The company's founder and CEO, Paul Flick, attributes this to people investing more in their homes during the pandemic.

*originally published in 1851 Franchise on 2021-01-08. [Read the original](https://1851franchise.com/premium-service-brands-sees-25-increase-in-hiring-since-covid-19-2714667).*

## Story

Premium Service Brands, parent company to home-service franchises Kitchen Wise, Maid Right, 360? Painting, Handyman Pro and ProLift Garage Doors, was featured in a recent Star Tribune article, which looked at how the multi-brand franchisor was able to increase both sales and hiring since the arrival of COVID-19 in the spring.

Unlike most sectors, the service industry has largely avoided mass layoffs, and many companies, including PSB’s franchises, have even been able to hire workers who have lost their jobs during the pandemic.

"As far as hiring goes, we're in full swing," said Paul Flick, founder and CEO of Premium Service Brands. "People are investing more money in the place they're spending their time in.”

Across the board, Premium Service Brands franchises have seen a 25% increase in hiring since the pandemic hit earlier this year.

## Entities

- 1851 Franchise (publication)
- Home Services (sector)
- covid-19 impact (topic)
- Premium Service Brands (company)
- Maid Right (company)
- Paul Flick (person)
- 360 Painting (company)
- ProLift Garage Doors (company)
- home service franchises (topic)
- hiring increase (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/premium-service-brands-sees-25-increase-in-hiring-since-covid-19-2714667). Summarized by Burnaze (https://burnaze.com/article/a055fea3-564b-4ea3-93aa-b8e9ba51c1df).