---
title: "Construction Dive: Franchising Makes It's Mark in the Construction Industry"
url: https://burnaze.com/article/a0af7845-dac1-498d-a33a-d6fe6ffc6cd2
source: "1851 Franchise"
original_url: https://1851franchise.com/construction-dive-franchising-makes-its-mark-in-the-construction-industry-12525
category: "Home Services"
industry: "Home Services"
published: 2017-09-04T12:07:33.000Z
modified: 2026-11-01T04:11:55.074Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/90d029c529c32f866b732873d35324d12437.jpg
---

# Construction Dive: Franchising Makes It's Mark in the Construction Industry

**TL;DR:** Franchising is gaining traction in the construction industry, with options like Showhomes and Alair offering opportunities for those with homebuilding backgrounds. Showhomes offers a franchise opportunity tailored toward luxury-home selling, while Alair targets builders looking to take their businesses to the next level.

*originally published in 1851 Franchise on 2017-09-04. [Read the original](https://1851franchise.com/construction-dive-franchising-makes-its-mark-in-the-construction-industry-12525).*

## Story

Franchising is no stranger to the housing and construction industry, but the sector has recently gained even more traction as the housing industry improves. There are many options for those with homebuilding backgrounds who are looking for the right franchising fit - and not all of them are focused on construction.

Showhomes, for example, offers a franchise opportunity tailored toward luxury-home selling, including home updates, home staging and prepping a home for sale. The brand also offers a home manager program in which they place temporary residents in a home while it's on the market waiting to be sold.

Showhomes assists franchisees with the entire process of getting their business up and running - from training to vendor relations and legal contracts.

“Someone with little or no experience could go out and have one of these businesses,” COO Matt Kelton told Construction Dive. However, he also mentioned that the brand is an ideal setup for those who want to take their existing homebuilding or real estate business to the next level.

For those with homebuilding backgrounds who are looking for the right franchising fit, there are proven methods now advancing development, like successful franchise Alair, who targets builders looking to take their businesses to the next level or shift their focus to custom building. Founded in 2007 and offering franchises since 2012, the company now has 90 franchisees building custom homes, each of which operates on a nearly identical structure.

“It’s really based on the simple premise that you can be part of something much larger than yourself, and you can tap into expertise, resources and support that just wouldn’t be available to you as an independent contractor,” said Rob Cecil, chief development officer for Alair Homes.

## Entities

- 1851 Franchise (publication)
- Home Services (sector)
- franchising (topic)
- Matt Kelton (person)
- construction industry (topic)
- home building (topic)
- luxury home selling (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/construction-dive-franchising-makes-its-mark-in-the-construction-industry-12525). Summarized by Burnaze (https://burnaze.com/article/a0af7845-dac1-498d-a33a-d6fe6ffc6cd2).