---
title: "Whole Foods Combats 'Whole Paycheck' Reputation By Cutting Prices"
url: https://burnaze.com/article/a0b4f748-2d75-4a79-badf-ffc7d463a455
source: "1851 Franchise"
original_url: https://1851franchise.com/whole-foods-combats-whole-paycheck-reputation-by-cutting-prices-2709625
category: "Grocery"
industry: "Retail"
segment: "Grocery"
published: 2019-04-03T21:16:43.000Z
modified: 2026-11-01T02:36:43.919Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/be4072d0467e94f4d77b6aa953209be65817.jpg
---

# Whole Foods Combats 'Whole Paycheck' Reputation By Cutting Prices

**TL;DR:** Whole Foods is cutting prices on over 500 items, with customers expected to save an average of 20 percent on select purchases. Amazon, the parent company of Whole Foods, plans to open a separate, lower-priced grocery chain in LA.

*originally published in 1851 Franchise on 2019-04-03. [Read the original](https://1851franchise.com/whole-foods-combats-whole-paycheck-reputation-by-cutting-prices-2709625).*

## Story

The grocery store chain Whole Foods—side-eyed by many as “Whole Paycheck”—began slashing prices on more than 500 items today, according to Fox Business. This announcement comes on the heels of the Wall Street Journal’s report that parent company Amazon has plans to open a separate, lower-priced grocery chain, with the first opening in LA as soon as this year.

Amazon reportedly says Whole Foods customers will now save an average of 20 percent on select purchases, and Amazon Prime members can expect to save an additional 10 percent off sales items. Fox Business specifically mentions a couple examples, noting organic strawberries will drop from $4.99 to $2.99 per pound while spiral-sliced ham will be available at a savings of at least 33 percent.

“When Whole Foods Market joined the Amazon family, we set out to make healthy and organic food more accessible. Over the last year, we’ve been working together tirelessly to pass on savings to customers,” said Jeff Wilke, CEO of Amazon Worldwide Consumer, in a statement.

## Entities

- 1851 Franchise (publication)
- Retail (sector)
- Amazon (company)
- Fox Business (company)
- Whole Foods (company)
- LA (location)
- grocery chain (topic)
- amazon expansion (topic)
- price cutting (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/whole-foods-combats-whole-paycheck-reputation-by-cutting-prices-2709625). Summarized by Burnaze (https://burnaze.com/article/a0b4f748-2d75-4a79-badf-ffc7d463a455).