---
title: "NZ Esquires Coffee for Pakistan and Jordan"
url: https://burnaze.com/article/a0d3b21e-dcd6-41ce-abf9-d1dede06f38c
source: "Global Franchise"
original_url: https://www.global-franchise.com/news/nz-esquires-coffee-for-pakistan-and-jordan
author: "Global Franchise Team"
category: "Coffee & tea"
industry: "Restaurants"
segment: "Coffee & tea"
published: 2018-03-26T13:33:00.000Z
modified: 2026-11-01T22:32:58.602Z
image: https://images.unsplash.com/photo-1568901346375-23c9450c58cd?w=1600&q=80&auto=format&fit=crop
---

# NZ Esquires Coffee for Pakistan and Jordan

**TL;DR:** New Zealand coffee brand Esquires has opened outlets in Karachi, Pakistan and Amman, Jordan, with plans for further development in these countries. Parent company Cooks Global Foods will open 40 stores in Pakistan and 30 in Jordan over the next ten years.

*By Global Franchise Team, originally published in Global Franchise on 2018-03-26. [Read the original](https://www.global-franchise.com/news/nz-esquires-coffee-for-pakistan-and-jordan).*

## Story

New Zealand coffee brand Esquires has opened outlets in Karachi, Pakistan and in Amman, Jordan, and further development in these countries is planned. Parent company Cooks Global Foods will open are 40 Pakistan stores and 30 Jordan-based locations over the next ten years.

Executive chairman Keith Jackson said, “The Pakistan store is in Karachi’s busy Zamzama area, a popular and affluent quarter of the city, populated by banks, offices, high-end shops, cafes and restaurants. It is the latest evolution of the Esquires café format, including a modern kitchen, à la carte menu and design that reflects the best of New Zealand café culture. We are confident it will be a great launching pad for stores in Pakistan.”

The Amman location was an equally attractive proposition, he added. “With a population of just over 4 million people, the city can attract as many as two million tourists a year, ranking it among the most visited cities in the world. Again, it represents a great place from which to build out our presence in Jordan.”

## Entities

- Restaurants (sector)
- Global Franchise (publication)
- international expansion (topic)
- James Fell (person)
- master franchise (topic)
- coffee chain (topic)
- Pakistan (location)
- Jordan (location)
- Karachi (location)
- Amman (location)

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Originally reported by Global Franchise Team, Global Franchise (https://www.global-franchise.com/news/nz-esquires-coffee-for-pakistan-and-jordan). Summarized by Burnaze (https://burnaze.com/article/a0d3b21e-dcd6-41ce-abf9-d1dede06f38c).