---
title: "Krystal Promotes Amanda Hyde to COO"
url: https://burnaze.com/article/a138b1ae-6bac-42d0-832d-9417fd9a4a92
source: "Franchising.com"
original_url: https://www.franchising.com/news/20260311_krystal_promotes_amanda_hyde_to_coo.html
category: "Burger"
industry: "Restaurants"
segment: "Burger"
topics: ["People"]
published: 2026-03-11T12:00:00.000Z
modified: 2026-10-31T16:54:06.570Z
image: https://images.unsplash.com/photo-1504674900247-0877df9cc836?w=1600&q=80&auto=format&fit=crop
---

# Krystal Promotes Amanda Hyde to COO

**TL;DR:** Krystal has promoted Amanda Hyde to Chief Operating Officer, where she will lead the brand's restaurant operations and support its growth strategy. Hyde brings over two decades of restaurant industry experience and has played a key role in improving Krystal's operational performance since joining SPB Hospitality.

*originally published in Franchising.com on 2026-03-11. [Read the original](https://www.franchising.com/news/20260311_krystal_promotes_amanda_hyde_to_coo.html).*

## Story

Hyde brings more than two decades of restaurant industry experience spanning operations, brand leadership and multi-unit management. Since joining SPB Hospitality, she has played a central role in improving operational performance and supporting the company’s strategy to revitalize and expand the Krystal brand.

“Amanda is a respected operator with deep knowledge of the Krystal business and a strong track record of building high-performing teams,” said G.J. Hart, Chairman and CEO of SPB Hospitality. “Her leadership has been instrumental as we continue sharpening the brand’s operational focus and positioning Krystal for long-term growth.”

Hyde first joined SPB Hospitality as part of the leadership team supporting the company’s portfolio of brands, including Logan’s Roadhouse, before helping guide the Krystal brand’s turnaround and renewed growth strategy. During that time, she partnered closely with operations and franchise leaders to improve system execution, advance new restaurant development and elevate the overall guest experience.

In her role as Chief Operating Officer, Hyde will further expand her leadership of Krystal’s restaurant operations across the system, working alongside operators and franchise partners to drive performance, support continued development and maintain the brand’s focus on operational excellence. She will also collaborate closely with finance, human resources and other support teams to ensure strong alignment between restaurant operations and the systems that support them.

“Krystal has an incredible legacy and a loyal fan base,” said Hyde. “I’m proud to step into this role and continue working alongside our operators, franchise partners and team members to build on that foundation and expand Krystal into new communities while delivering great experiences for our guests every day.”

Founded in 1932, Krystal is one of the South’s most iconic quick-service restaurant brands, known for its distinctive square burgers, craveable menu and strong regional following. The brand continues to explore new markets and development opportunities as it expands beyond its traditional Southern footprint, including a new location slated to open in Union, New Jersey, in the coming months.

## Entities

- Franchising.com (publication)
- Restaurants (sector)
- unit expansion (topic)
- leadership change (topic)
- restaurant operations (topic)
- Krystal (company)
- brand revitalization (topic)
- Logan's Roadhouse (company)
- SPB Hospitality (company)
- G.J. Hart (person)
- Amanda Hyde (person)
- Union, New Jersey (location)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20260311_krystal_promotes_amanda_hyde_to_coo.html). Summarized by Burnaze (https://burnaze.com/article/a138b1ae-6bac-42d0-832d-9417fd9a4a92).