---
title: "QSR Magazine: Subway is Backtracking from Breakfast"
url: https://burnaze.com/article/a14f360c-5c7a-4608-91ba-766dd7f31199
source: "1851 Franchise"
original_url: https://1851franchise.com/qsr-magazine-subway-is-backtracking-from-breakfast-2706863
category: "Sandwich & sub"
industry: "Restaurants"
segment: "Sandwich & sub"
published: 2018-06-18T14:09:27.000Z
modified: 2026-11-01T03:00:01.514Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/8e5b47c230aad358fbdb0f6d493994866510.jpg
---

# QSR Magazine: Subway is Backtracking from Breakfast

**TL;DR:** Subway franchisees will no longer be required to offer breakfast at their locations as the brand focuses on revamping its look and digital menu. The brand is undergoing a period of transition, including a change in leadership and potential closure of nearly 500 locations.

*originally published in 1851 Franchise on 2018-06-18. [Read the original](https://1851franchise.com/qsr-magazine-subway-is-backtracking-from-breakfast-2706863).*

## Story

Subway has announced that its franchisees will not be required to offer breakfast at their locations. According to a recent article in QSR Magazine , the initiative was introduced during a period of strong growth for the brand. As Subway may need to shutter nearly 500 locations in 2018, the breakfast menu is no longer a focus.

This announcement follows the brand's current plans for a change in leadership. Chief Development Officer Trevor Haynes is currently filling the role of CEO as the brand seeks out a successor for Suzanne Greco.

Leadership isn't the only aspect of the company's current period of transition. Subway is also seeking to revamp its look to be brighter, offer digital menu boards and integrate technology more thoroughly into its locations.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- menu pricing (topic)
- QSR Magazine (publication)
- Subway (company)
- leadership change (topic)
- unit closure (topic)
- brand revamp (topic)
- digital menu (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/qsr-magazine-subway-is-backtracking-from-breakfast-2706863). Summarized by Burnaze (https://burnaze.com/article/a14f360c-5c7a-4608-91ba-766dd7f31199).