---
title: "Wendy's Implements Leadership Re-Org to Focus on Digital"
url: https://burnaze.com/article/a15c436c-708c-411b-8b3f-5f77e4349300
source: "1851 Franchise"
original_url: https://1851franchise.com/wendys-implements-leadership-re-org-to-focus-on-digital-2707436
category: "Burger"
industry: "Restaurants"
segment: "Burger"
topics: ["Technology","People"]
published: 2018-08-08T20:15:39.000Z
modified: 2026-11-01T02:52:43.983Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/13499567395c266f89ae7276d57653a46381.jpg
---

# Wendy's Implements Leadership Re-Org to Focus on Digital

**TL;DR:** Wendy's is implementing a leadership reorganization to focus on digital, expanding the quick-service chain's focus on its customers' digital experience. The reorganization includes the establishment of a new 'Digital Experience Organization' and shifts in roles for top executives.

*originally published in 1851 Franchise on 2018-08-08. [Read the original](https://1851franchise.com/wendys-implements-leadership-re-org-to-focus-on-digital-2707436).*

## Story

Top executives at Wendy’s are seeing their roles shifted and expanded in a leadership reorganization that will expand the quick-service chain‘s focus on its customers’ digital experience, according to a recent Restaurant Business Online article . Wendy’s is putting the spotlight on advancing the restaurant experience with customer-facing technology like mobile ordering, self-order kiosks and loyalty rewards.

Initiated by the impending retirement of chief information officer David Trimm early next year, the brand elected to establish a new ‘Digital Experience Organization’ in lieu of naming a replacement. The department will be run by Wendy’s chief concept and marketing officer, Kurt Kane. CFO Gunther Plosch will add enterprise technology oversight to his duties while COO Bob Wright will take on in-store technology and chief development officer Abigail Pringle will become the company’s international business head.

“We feel like we’ve really put ourselves in a good position to differentiate ourselves on technology over time. Our focus on all of this is to go as fast as we can, but to do it in a manner that works with our restaurants and our consumers. This is about connecting with customers and bringing them back more often,” Wendy’s CEO Todd Penegor said.

Maddie has spent her career in the media industry, serving in various editorial roles before migrating into a hybrid content strategy and PR role with No Limit Agency. Her passion for storytelling and love of writing help her create meaningful content on behalf of her clients and fulfill No Limit Agency’s mission to tell people-driven stories. Maddie is a graduate of Saint Louis University, where she studied Communications with a focus in journalism and media studies as well as Sports Business.

In her spare time, Maddie can be found exploring Chicago’s food scene, watching an NBA game or lamenting over her middling fantasy baseball team.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- Wendy's (company)
- Bob Wright (person)
- Todd Penegor (person)
- digital experience (topic)
- Abigail Pringle (person)
- leadership reorganization (topic)
- customer technology (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/wendys-implements-leadership-re-org-to-focus-on-digital-2707436). Summarized by Burnaze (https://burnaze.com/article/a15c436c-708c-411b-8b3f-5f77e4349300).