---
title: "Parents Tweet About Chuck E. Cheese Hell—Don't Be That Franchise"
url: https://burnaze.com/article/a1ac176b-cd02-4fc3-90fb-2ad9bbe8a6c2
source: "1851 Franchise"
original_url: https://1851franchise.com/parents-tweet-about-chuck-e-cheese-hell-dont-be-that-franchise-2710644
category: "Family dining"
industry: "Restaurants"
segment: "Family dining"
published: 2019-08-06T20:15:24.000Z
modified: 2026-11-01T02:32:19.080Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/31d77d6e7492def969916e8d8f79acdf9161.jpg
---

# Parents Tweet About Chuck E. Cheese Hell—Don't Be That Franchise

**TL;DR:** Chuck E. Cheese's plan to go public has been derailed due to a failed merger with Leo Holdings Corp. The brand's parent company, CEC Entertainment Inc., is owned by Queso Holdings Inc. and controlled by Apollo Global Management.

*originally published in 1851 Franchise on 2019-08-06. [Read the original](https://1851franchise.com/parents-tweet-about-chuck-e-cheese-hell-dont-be-that-franchise-2710644).*

## Story

"My greatest accomplishment as a parent has been convincing my kids that Chuck E. Cheese is only open once a year," said @MotherPlaylist according to an article on Huffington Post . As has just about any parent that has ever taken a screaming, raging child to the pizza giant.

Pizza brands, and all brands for that matter, should tune in (and enjoy the "35 Funny Tweets From Parents About The Hell That Is Chuck E. Cheese" listed in the article), so that they don't land on the "that brand is my hell” list.

This is not simply sound advice for the consumer-side of the story, but also for the business side. Could these 35 tweets contribute to the business news for the 600-unit chain?

According to the L.A. Times last week, the brand's plan to go public derailed . The article said:

"The parent company of CEC Entertainment Inc., which runs Chuck E. Cheese and Peter Piper Pizza, will no longer merge with shell company Leo Holdings Corp. in order to go public on the New York Stock Exchange, according to a statement Monday. Leo’s stock soared.

The now-defunct deal between Chuck E. Cheese owner Queso Holdings Inc., its controlling stockholder Apollo Global Management and so-called blank-check company Leo would have offered an alternative route from an initial public offering. The deal, announced in April , valued the company at about $1.4 billion."

So, brands, make sure parents love you. Especially if you hope to go public some day.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- brand reputation (topic)
- ipo (topic)
- Chuck E. Cheese (company)
- CEC Entertainment (company)
- merger (topic)
- Peter Piper Pizza (company)
- Apollo Global Management (investor)
- family friendly restaurant (topic)
- Apollo Global Management investment in CEC Entertainment (deal)

---
Originally reported by 1851 Franchise (https://1851franchise.com/parents-tweet-about-chuck-e-cheese-hell-dont-be-that-franchise-2710644). Summarized by Burnaze (https://burnaze.com/article/a1ac176b-cd02-4fc3-90fb-2ad9bbe8a6c2).