---
title: "How Meal-Kit Companies are Navigating Logistical Roadblocks"
url: https://burnaze.com/article/a1b6aeff-58e0-4860-9a41-f6d67eebb522
source: "1851 Franchise"
original_url: https://1851franchise.com/how-meal-kit-companies-are-navigating-logistical-roadblocks-2707300
category: "Restaurants"
industry: "Restaurants"
topics: ["Technology"]
published: 2018-07-27T20:15:22.000Z
modified: 2026-11-01T02:53:03.569Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/659b6cdd8aa0fc80fdb06e2183331fa27006.jpg
---

# How Meal-Kit Companies are Navigating Logistical Roadblocks

**TL;DR:** Meal-kit companies such as HelloFresh and Blue Apron face logistical challenges in delivering their products to customers. Despite these challenges, meal-kit spending by consumers has grown three times as fast as spending in established food sectors since 2015.

*originally published in 1851 Franchise on 2018-07-27. [Read the original](https://1851franchise.com/how-meal-kit-companies-are-navigating-logistical-roadblocks-2707300).*

## Story

Snowstorms, interstate closures, and last-minute recipe changes are just a few of the myriad complications that can spell disaster for any meal-kit company as it coordinates delivery of its product.

An article in the Wall Street Journal broke down the multitude of logistical hurdles the newest sector of the food industry faces in the process of getting a fresh, prepackaged meal to its customers’ doors.

Executives at companies including HelloFresh, Blue Apron, Home Chef and Sun Basket recounted some of the toughest logistical challenges faced throughout their brands’ histories and how they have learned from those sometimes costly missteps. Some have developed relationships with farmers to shore up quality concerns while others have turned to automation to shore up operations.

While meal kits only make up a small part of the $800 billion food and beverage retail market, Nielsen reported meal-kit spending by consumers has grown three times as fast as spending in established food sectors such as restaurants and grocery stores since 2015, and it is poised to continue.

Maddie has spent her career in the media industry, serving in various editorial roles before migrating into a hybrid content strategy and PR role with No Limit Agency. Her passion for storytelling and love of writing help her create meaningful content on behalf of her clients and fulfill No Limit Agency’s mission to tell people-driven stories. Maddie is a graduate of Saint Louis University, where she studied Communications with a focus in journalism and media studies as well as Sports Business.

In her spare time, Maddie can be found exploring Chicago’s food scene, watching an NBA game or lamenting over her middling fantasy baseball team.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- food industry (topic)
- Blue Apron (company)
- HelloFresh (company)
- meal kit delivery (topic)
- logistical challenges (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/how-meal-kit-companies-are-navigating-logistical-roadblocks-2707300). Summarized by Burnaze (https://burnaze.com/article/a1b6aeff-58e0-4860-9a41-f6d67eebb522).