---
title: "Breakthrough Better-Chicken Brand Opens in Collierville"
url: https://burnaze.com/article/a1e7a57b-2c1e-4951-975a-17b7202a499a
source: "Franchising.com"
original_url: https://www.franchising.com/news/20210331_breakthrough_betterchicken_brand_opens_in_collierville.html
category: "Chicken"
industry: "Restaurants"
segment: "Chicken"
topics: ["Development & multi-unit"]
published: 2021-03-31T12:00:00.000Z
modified: 2026-11-01T02:29:07.924Z
image: https://imgs.franchising.com/brands/social/slimchickens.jpg
---

# Breakthrough Better-Chicken Brand Opens in Collierville

**TL;DR:** Slim Chickens, a fast casual franchise, has opened a new location in Collierville, Tennessee, led by DHR Chicken, a seasoned restaurant group. The brand has 120 locations across the US, Kuwait, and the UK, with over 500 in development.

*originally published in Franchising.com on 2021-03-31. [Read the original](https://www.franchising.com/news/20210331_breakthrough_betterchicken_brand_opens_in_collierville.html).*

## Story

The better-chicken brand has opened 120 locations across the United States, Kuwait and the United Kingdom, and is known for its passionate group of followers in the markets that it has locations in. With more than 500 locations in development, the brand’s momentum shows no signs of slowing down.

DHR Chicken is an experienced group of multi-unit franchisees with an extensive portfolio in the restaurant space. With their proven success, DHR Chicken is well equipped to bring the new location to Collierville.

“DHR Chicken are exactly the type of experienced franchise partners that we’re looking for as we expand into new territories, both globally and domestically in the United States,” said Jackie Lobdell, vice president of franchise development at Slim Chickens. “DHR Chicken’s passion for the brand and deep operational experience reflect the qualities we look for in franchise partners.”

The brand prides itself on its cooked-to-order fresh food and strong devoted fanbase, also known as “Slimthusiasts.” Slim Chickens has distinguished itself in the “better chicken” segment by offering high-quality food and 17 house-made dipping sauces, allowing customers to enjoy a different flavor profile with each visit. Its menu is broader than many in the segment, offering chicken tenders, fresh salads, sandwiches, chicken and waffles, chicken wings and unique side items.

Fans also resonate with the southern contemporary look and feel and open and inviting layout of Slim Chickens restaurants, which speak to the hospitality mindset that anchors the brand.

Slim Chickens is a fast-casual brand in the better-chicken segment, built to scale across markets with flexible formats. Its diverse menu, cooked-to-order quality, and Southern hospitality continue to drive strong growth.

## Entities

- Franchising.com (publication)
- Restaurants (sector)
- unit expansion (topic)
- franchise development (topic)
- restaurant opening (topic)
- Slim Chickens (company)
- Jackie Lobdell (person)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20210331_breakthrough_betterchicken_brand_opens_in_collierville.html). Summarized by Burnaze (https://burnaze.com/article/a1e7a57b-2c1e-4951-975a-17b7202a499a).