---
title: "bb.q Chicken Introduces Updated Reward Program with New Menu-Based Benefits"
url: https://burnaze.com/article/a1f9018d-5795-46f4-9e7a-57e5b1031b26
source: "Franchising.com"
original_url: https://www.franchising.com/news/20260317_bbq_chicken_introduces_updated_reward_program_with_new_menubased_benefits.html
category: "Chicken"
industry: "Restaurants"
segment: "Chicken"
topics: ["Marketing"]
published: 2026-03-17T12:00:00.000Z
modified: 2026-11-01T22:32:28.556Z
image: https://images.unsplash.com/photo-1568901346375-23c9450c58cd?w=1600&q=80&auto=format&fit=crop
---

# bb.q Chicken Introduces Updated Reward Program with New Menu-Based Benefits

**TL;DR:** bb.q Chicken has updated its rewards program, introducing new menu-based benefits and lowering the point threshold to make rewards more accessible. The updated program features new reward options, such as Lemon Fizz and the Open Sandwich Club, and allows customers to redeem popular rewards with fewer visits.

*originally published in Franchising.com on 2026-03-17. [Read the original](https://www.franchising.com/news/20260317_bbq_chicken_introduces_updated_reward_program_with_new_menubased_benefits.html).*

## Story

FORT LEE, N.J. — bb.q Chicken unveiled a major update to its rewards program, effective March 5, 2026. The revamped structure features exciting new menu rewards and lowered point threshold designed to make rewards more accessible and meaningful for members.

Under the updated program, bb.q Chicken will introduce several new reward options, including Lemon Fizz at 10,000 points, the Open Sandwich Club at 25,000 points, and a $7 off reward at 40,000 points — all curated to appeal to a wide range of customer taste and preferences. These additions are expected to broaden reward choices and boost redemption rates, encouraging members to visit more frequently.

In addition to the expanded reward offerings, the company is lowering its highest reward point threshold from 70,000 to 50,000 points, allowing more customers to redeem popular rewards such as the half & half chicken with fewer visits. This change reflects bb.q Chicken’s commitment to rewarding loyalty more efficiently and making high-tier rewards within reach.

“The goal of this update is to make our rewards program easier to enjoy and more rewarding for our customer,” said a spokesperson for bb.q Chicken. “By introducing new menu items and adjusting the point structure, we’re creating more opportunities for customer to experience our menu while being rewarded for their loyalty.”

## Entities

- Franchising.com (publication)
- QSR (sector)
- menu pricing (topic)
- customer loyalty (topic)
- bb.q Chicken (company)
- reward program (topic)
- spokesperson for bb.q Chicken (person)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20260317_bbq_chicken_introduces_updated_reward_program_with_new_menubased_benefits.html). Summarized by Burnaze (https://burnaze.com/article/a1f9018d-5795-46f4-9e7a-57e5b1031b26).