---
title: "Brunch It Up Franchise: Explore the Potential Costs, Fees and Profit"
url: https://burnaze.com/article/a1fc8705-20dc-4568-b0ed-8456bf103ebf
source: "1851 Franchise"
original_url: https://1851franchise.com/franchise-deep-dive-brunch-it-up-franchise-costs-fees-profit-and-data-2726934
category: "Bakery & breakfast"
industry: "Restaurants"
segment: "Bakery & breakfast"
topics: ["Finance & M&A"]
published: 2024-08-15T13:08:04.000Z
modified: 2026-11-01T01:06:24.244Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/194ab601196b4b4097f76c169cfd265f3460.jpg
---

# Brunch It Up Franchise: Explore the Potential Costs, Fees and Profit

**TL;DR:** Brunch It Up, an upscale breakfast restaurant chain, began offering franchising opportunities in 2022 and has expanded to four locations in Wisconsin. The total initial investment to begin operation of a Brunch It Up franchise ranges from $557,500 to $1,814,500.

*originally published in 1851 Franchise on 2024-08-15. [Read the original](https://1851franchise.com/franchise-deep-dive-brunch-it-up-franchise-costs-fees-profit-and-data-2726934).*

## Story

Brunch It Up, also known as Brunch, is an innovative, upscale breakfast restaurant chain known for its cheerful atmosphere, creative menu and Instagram-worthy dining experience.

Established in 2016 by Morgan Schnabl, Brunch has quickly grown into an innovative upscale-but-casual breakfast restaurant chain. Brunch offers a menu filled with creative brunch favorites, featuring standout items like bottomless mimosas and impressive benedicts. Brunch is a female-led company that focuses on fostering opportunities for its employees and franchisees alike.

Brunch It Up began offering franchising opportunities in 2022 and has expanded to four locations, all of which are in Wisconsin.

Brunch It Up is a casual dine-in breakfast and lunch concept that also offers catering and online ordering options.

The brand requires franchisees to manage their restaurant hands-on for at least the first year before delegating to management. Franchisees are also encouraged to own multiple locations, although ownership of several restaurants mandates having an operating partner with at least a 20% stake. Franchisees benefit from robust support with marketing — both nationally and locally — from the franchisor, but are expected to engage with their communities through local advertising and participation in events, as well.

According to the brand’s 2022 Franchise Disclosure Document (FDD), the brand’s two locations that were open at the time made $337,208 and $423,383, respectively, in 2021.

The total initial investment necessary to begin operation of a Brunch It Up franchise ranges from $557,500 to $1,814,500.

The franchise fee required to begin operation of a Brunch It Up franchise is $50,000, which must be paid to the franchisor.

*Disclaimer: This content is for informational purposes only. You should not construe any such information or other material as legal, tax, investment, financial, or other advice. Nothing contained on this site constitutes a solicitation, recommendation, endorsement, or offer to buy or sell any franchises, securities, or other financial instruments in this or in any other jurisdiction in which such solicitation or offer would be unlawful under the franchise and/or securities laws of such jurisdiction.*

*All content in this article is information of a general nature and does not address the detailed circumstances of any particular individual or entity. Nothing in the article constitutes professional and/or financial advice, nor does any information in the email constitute a comprehensive or complete statement of the matters discussed or the law relating thereto. You alone assume the sole responsibility of evaluating the merits and risks associated with the use of any information or other content in this article before making any decisions based on such information or other content.*

## Entities

- 1851 Franchise (publication)
- Retail (sector)
- franchising (topic)
- franchise fees (topic)
- initial investment (topic)
- Wisconsin (location)
- restaurant chain (topic)
- Brunch It Up (company)
- Morgan Schnabl (person)

---
Originally reported by 1851 Franchise (https://1851franchise.com/franchise-deep-dive-brunch-it-up-franchise-costs-fees-profit-and-data-2726934). Summarized by Burnaze (https://burnaze.com/article/a1fc8705-20dc-4568-b0ed-8456bf103ebf).