---
title: "StretchLab begins international growth with debut Canadian franchise"
url: https://burnaze.com/article/a22c3e6a-7a48-45a2-b8af-237ac9fbc54f
source: "Global Franchise"
original_url: https://www.global-franchise.com/news/stretchlab-begins-international-growth-with-debut-canadian-franchise
author: "Kieran M"
category: "Recovery"
industry: "Fitness"
segment: "Recovery"
topics: ["Development & multi-unit"]
published: 2020-11-16T10:00:00.000Z
modified: 2026-10-31T17:14:55.311Z
image: https://images.unsplash.com/photo-1571902943202-507ec2618e8f?w=1600&q=80&auto=format&fit=crop
---

# StretchLab begins international growth with debut Canadian franchise

**TL;DR:** StretchLab, a California-based boutique concept, is expanding into Canada with its first international franchise location in partnership with Kevin McKague. The brand has nearly 100 locations open in the U.S. and has opened over 24 studios in 2020.

*By Kieran M, originally published in Global Franchise on 2020-11-16. [Read the original](https://www.global-franchise.com/news/stretchlab-begins-international-growth-with-debut-canadian-franchise).*

## Story

StretchLab, a California based stretch-centric boutique concept, is dipping its toes into international franchising with the upcoming opening of its first location in Canada.

With close to 100 locations currently open in the U.S., StretchLab will expand into Canada in partnership with Toronto resident Kevin McKague, who is also a university professor of Entrepreneurship and Strategy. His new StretchLab location will be McKague’s first experience of business ownership.

“I’m incredibly excited to bring StretchLab to Canada,” said McKague. “As a professor of Entrepreneurship and Strategy, I wanted to invest in a brand that I believed will be successful, had a great support team, and will benefit my local community in Toronto.”

Working one-on-one with StretchLab’s flexologists, clients achieve a deeper stretch which has been scientifically proven to decrease pain, lower the risk of injury, and perform better at work and in the gym.

StretchLab has already opened more than 24 studios in 2020, including locations in California, Pennsylvania, and Minnesota.

“With nearly 100 locations open in the U.S., we are thrilled to bring StretchLab to the Canadian market,” said Lou DeFrancisco, president of StretchLab. “We were very selective in awarding a franchise to our first international location, and we are confident that Kevin’s leadership background and passion for helping people will make him a fantastic StretchLab owner.”

## Entities

- franchise growth (topic)
- Fitness (sector)
- Global Franchise (publication)
- international expansion (topic)
- canada (location)
- Kieran M (person)
- StretchLab (company)
- canadian market (topic)
- Lou DeFrancisco (person)

---
Originally reported by Kieran M, Global Franchise (https://www.global-franchise.com/news/stretchlab-begins-international-growth-with-debut-canadian-franchise). Summarized by Burnaze (https://burnaze.com/article/a22c3e6a-7a48-45a2-b8af-237ac9fbc54f).