---
title: "Transform Customer Experience and Drive Growth at the 2025 Franchise Customer Experience Conference (FCXC)"
url: https://burnaze.com/article/a2439bd2-1492-4bea-8541-8c20f99eae0f
source: "Franchising.com"
original_url: https://www.franchising.com/news/20250502_transform_customer_experience_and_drive_growth_at_the_2025_franchise_custom.html
category: "Franchise Industry"
industry: "Franchise Industry"
published: 2025-05-02T12:00:00.000Z
modified: 2026-10-31T18:45:03.826Z
image: https://images.unsplash.com/photo-1551836022-deb4988cc6c0?w=1600&q=80&auto=format&fit=crop
---

# Transform Customer Experience and Drive Growth at the 2025 Franchise Customer Experience Conference (FCXC)

**TL;DR:** The 2025 Franchise Customer Experience Conference (FCXC) aims to equip franchise leaders with insights and tools to future-proof their brands and drive growth. The conference will feature keynote speakers, general sessions, and breakout sessions on delivering next-level customer experiences.

*originally published in Franchising.com on 2025-05-02. [Read the original](https://www.franchising.com/news/20250502_transform_customer_experience_and_drive_growth_at_the_2025_franchise_custom.html).*

## Story

In an era where customer expectations are rising faster than ever, FCXC is designed to equip franchise leaders with the insights, strategies, and tools needed to future-proof their brands and accelerate sustainable growth. Whether you're leading marketing, operations, technology, or executive strategy, FCXC will help you build unforgettable experiences that drive loyalty, engagement, and bottom-line results.

The conference is geared specifically for franchise Marketing, Operations & Technology Leaders; Brand Leaders & Executives; Emerging Franchisors; and CEOs, Presidents & CROs.

Conference general sessions and breakout sessions will cover pertinent topics such as delivering next-level customer experiences, the importance of integrating marketing, operations, and technology in CX, and the many ways technology can enhance CX.

This year's keynote speakers will be Steve Brown, AI expert and former Google DeepMind Executive, and Brittany Hodak, award-winning entrepreneur and Author of Creating Superfans.

FCXC will also feature the announcement of the Franchise Innovation Awards winners and the highly anticipated Annual Franchise Marketing Report (AFMR). The event will offer networking opportunities with sponsors, solution providers, and fellow franchise leaders, offering attendees actionable connections and ideas to bring back to their brands.

"Customer expectations are evolving fast. FCXC is where franchise leaders come to stay ahead of that curve," said Franchise Update Media CEO Therese Thilgen. "Whether you're optimizing operations or reimagining customer journeys with new technologies, FCXC is the place to sharpen your strategy and scale your impact."

## Entities

- Franchising.com (publication)
- franchise growth (topic)
- General (sector)
- marketing strategy (topic)
- customer experience (topic)
- technology integration (topic)
- franchise conference (topic)
- Franchise Update Media (publication)
- Therese Thilgen (person)
- FCXC (company)
- Brittany Hodak (person)
- Steve Brown (person)

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Originally reported by Franchising.com (https://www.franchising.com/news/20250502_transform_customer_experience_and_drive_growth_at_the_2025_franchise_custom.html). Summarized by Burnaze (https://burnaze.com/article/a2439bd2-1492-4bea-8541-8c20f99eae0f).